Lathrop Insurance of Westerly

Insurance Agent in Westerly, RI Westerly, RI
60 / 100

BizScore

How we score
42
AI Visibility
28
AI Ready
—
AI Agent ReadinessNot audited yet
74
SEO Performance
100
Freshness
100
Google Rating
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Contact Information

Location

About Lathrop Insurance of Westerly

Lathrop Insurance is an insurance agent in Westerly, RI, located at 33 Crestview Drive. It holds a rating of 5.00 based on 95 reviews. The agency serves clients in Westerly, Cranston, and the rest of Rhode Island and Connecticut. It offers personal and business insurance solutions, including home, auto, motorcycle, condo, individual life, and Medicare insurance. Business coverage includes business auto, commercial property, business owners, cyber liability, and general liability insurance. The agency also provides insurance by industry for contractors, restaurants, trucking, dental offices, and schools. Lathrop Insurance was established in the wake of the Great Hurricane of 1938. It is an independent agency with partnerships including Renaissance Alliance and Partnership. The team includes Daniel Lathrop as President, Emily Peltier as Office Manager, James Kane as Executive Vice President, Mary DePasquale as Vice President - Personal Lines Practice Leader, Joe Comforti as Senior Account Executive, Jodin Gallo as Personal Lines Account Manager, Lilly Bosco as Mascot, Zachary Bosco as Senior Account Executive, Stephanie Meunier as Senior Account Executive, Elena Ivanez-Vilaplana as Senior Account Executive, and Aaron Murphy as Account Executive. The agency has offices in Westerly, RI at 33 Crestview Drive and Cranston, RI at 75 Sockanosset Cross Road. The phone number is 401-596-2525.

Lathrop Insurance maintains a strong local reputation, reflected in consistently high customer ratings. It has a steady record of repeat and referred customers. The agency is dedicated to providing clarity and support for insurance needs, serving as a resource for the community.

Clients choose Lathrop Insurance for its dedicated service and solutions. The agency guides Rhode Island with a legacy of community protection and resilience.

Lathrop Insurance combines a long history of service with a comprehensive team to protect families and businesses in Westerly and beyond.

Lathrop Insurance sits on Crestview Drive in Westerly, RI, about 0.2 miles from Westerly Hospital and Beach Street. The office is also roughly 0.4 miles from State Street Elementary School and 0.7 miles from Kimball Park.

BizScoreAI gives Lathrop Insurance a Content Quality score of 100 out of 100, which means the website clearly answers customer questions and provides content that AI assistants can quote directly. The business earns a Performance score of 93 out of 100, reflecting fast website loading that keeps visitors engaged and supports search engine ranking. Additionally, the agency ranks number 2 of 8 Insurance Agent businesses that BizScoreAI has scored in Westerly.

Score Summary

BizScoreAI scanned the website lathropinsurance.com on July 24, 2026. Lathrop Insurance of Westerly has a BizScore of 60 out of 100. The website audit behind the SEO score ran on November 1, 2026.

  • AI Visibility42 out of 100
  • SEO74 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 92, Technical 92, Performance 70, Content 43.

Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Local Multimedia, Q&A Content, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Lathrop Insurance of Westerly

AI Visibility Score

How visible is this business to AI-powered search engines

42 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
60/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
92/100
Technical
92/100
Performance
70/100
Content
43/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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