64 / 100

BizScore

45
AI Visibility
AI Agent ReadinessNot audited yet
87
SEO Performance
100
Google Rating

Contact Information

Location

About Lathrop Insurance

Lathrop Insurance is an independent insurance agent in Westerly, Rhode Island, serving individuals and businesses across the state. The agency offers personal insurance, including auto, home, and motorcycle coverage, as well as business insurance solutions such as business auto, commercial property, and business owners policies. It also provides specialized coverage for contractors, restaurants, and trucking operations. With a foundation in Westerly and Cranston, the agency has served Rhode Island since 1939, focusing on crafting tailored strategies that align with clients’ lifestyles and long-term goals. The agency is recognized for its strong client relationships, reflected in a 5.00 rating from 95 reviews.

Lathrop Insurance emphasizes a client-centered approach, rooted in care, problem-solving, and teamwork. The agency describes itself as more than a traditional provider, positioning itself as a resource for navigating life’s uncertainties with clarity and support. It operates as part of the Renaissance Alliance Partnership, leveraging industry connections to deliver adaptable protection. The team includes experienced professionals such as Daniel Lathrop, President, and Mary DePasquale, Vice President of Personal Lines, who work collaboratively to guide clients through complex insurance needs with empathy and precision. The agency highlights its mission to break traditional molds by offering dynamic, creative solutions in an evolving landscape.

Located on Crestview Drive, the Westerly office sits about a quarter mile from Westerly Hospital and the Westerly Hospital Medical Association Library, both within a short walk. It is approximately 0.4 miles from State Street Elementary School and lies just over a half-mile from Kimball Park and Margin Street Knoll, two nearby public parks. The Westerly Yacht Club is also within a short distance, about 0.8 miles away.

The agency demonstrates strong digital presence and consistency, with a well-optimized website that search engines read cleanly and detailed business information readily available across online platforms. This visibility supports easy access for clients seeking insurance guidance.

Lathrop Insurance remains a trusted local institution in Westerly, combining decades of experience with a forward-thinking approach to meet the evolving protection needs of Rhode Island residents and businesses.

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AI Visibility Score

How visible is this business to AI-powered search engines

45 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
80/100
AI Trust Signals
70/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

81 /100
On-Page
89/100
Technical
92/100
Performance
71/100
Content
73/100

Ways to improve this score

Improve Performance
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Local SEO Coverage

Directory presence and NAP consistency

/100
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