Run a free full auditFirst Financial Advisory Services, Inc. is a financial planner in Westerly, RI. The firm provides financial and investment services to individuals, families, small business owners, and their employees. It operates as an independently owned Registered Investment Advisor (RIA) in a fiduciary capacity, offering comprehensive financial planning, asset management, and tax preparation referrals. The practice has more than 40 years of dedicated personalized service, utilizing a team approach to help clients navigate complex financial environments. Services include retirement planning, college savings strategies, debt management, and business financing.
Geraldine B. Cunningham serves as President and Financial Advisor. She holds the ChFC (Chartered Financial Consultant) and CLU (Chartered Life Underwriter) designations from the American College in Bryn Mawr, PA, and joined the firm in 1981. She is an Investment Advisor Representative for First Financial Advisory Services, Inc. and a Registered Representative for First Allied Securities, Inc. The firm acts as a quarterback for planning, coordinating, and monitoring financial events, collaborating with other professional advisory fields rather than replacing them. The team takes a proactive approach to developing customized strategies, addressing life transitions, and challenging conventional wisdom in investing and preserving wealth.
Securities are offered to clients through Cetera Financial Group, Inc., doing business as First Allied Securities, Inc., a registered broker/dealer and member of FINRA/SIPC. Advisory services are offered through First Financial Advisory Services, Inc., a registered investment adviser. The firm believes in thinking out of the box and providing objective advice with diversified financial resources. Clients receive undivided attention from planning through execution and follow-up. The firm’s capabilities and full list of services are detailed in its Capabilities Brochure.
First Financial Advisory Services, Inc. is located at 85 Beach St. The firm holds a rating of 0.00 based on 0 reviews.
The firm’s independence and long-standing presence allow it to provide objective, fiduciary-focused financial planning to residents of Westerly and surrounding areas.
The firm is situated on Beach St, roughly 0.2 miles from Beach Street and 0.3 miles from Westerly Hospital and the Westerly Hospital Medical Association Library.
BizScoreAI assigns a Technical score of 85 out of 100, which ensures the website is technically sound, secure, and indexable so search engines can read it without errors. The Discoverability score is 75 out of 100, confirming that AI crawlers are allowed in and can find every page of the website, enabling AI assistants to recommend the business.
BizScoreAI scanned the website firstcitizens.com on July 17, 2026. First Financial Advisory Services, Inc. has a BizScore of 52 out of 100.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 30 of 30 points, AI Trust Signals 16 of 20 points.
Website audit sub-scores (out of 100): On-Page 87, Technical 92, Performance 68, Content 45.
Strengths: 9 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Local Multimedia, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 8 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Author Signals (warning).
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