Run a free full auditPilson Chrysler Dodge Jeep Ram Fiat is an auto dealer in Mattoon, IL, located at 2212 Lake Land Blvd. The dealership sells new and used vehicles, including trucks, sedans, SUVs, and minivans, from brands such as Dodge, Jeep, FIAT, Chevrolet, Ford, Chrysler, GMC, Lincoln, and Ram. It serves customers throughout Central Illinois and Western Indiana, including those in Mattoon, Clinton, Charleston, Effingham, Decatur, Urbana, and Terre Haute. The business holds a rating of 4.70 based on customer reviews.
The dealership operates as part of Dan Pilson Auto Group, which maintains locations in Mattoon, IL, and Clinton, IN. The team offers financing assistance to help navigate the car-buying process, with a quick key handover process that can be completed in as fast as one hour. Service and parts support are provided through dedicated facilities. Certified technicians specializing in the various brands handle vehicle maintenance needs. An auto parts team supplies genuine OEM parts for all makes and models to keep vehicles on the road. The staff includes sales consultants, finance managers, service advisors, and parts advisors who assist customers with inquiries and purchases.
The business is known for a positive rating from the customers who have reviewed it, reflecting a history of serving the local community with a focus on customer experience and vehicle maintenance.
Pilson Chrysler Dodge Jeep Ram Fiat combines a broad inventory of new and used vehicles with dedicated service and financing support for drivers in Mattoon, IL.
The dealership sits on Lake Land Boulevard, just a short distance from Kinzel Field and Lawson Park.
SEOScanPRO awards a perfect 100 out of 100 for Content Quality, ensuring the website clearly describes its services so AI assistants can quote it directly. A Technical score of 97 out of 100 from SEOScanPRO confirms the site is secure and easily readable by search engines. BizScoreAI notes that the business ranks number 1 of 4 Auto Dealer businesses scored in Mattoon.
BizScoreAI scanned the website kaze.ai on August 15, 2026. Pilson Chrysler Dodge Jeep Ram Fiat has a BizScore of 73 out of 100.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 20 of 30 points, AI Trust Signals 10 of 20 points.
Website audit sub-scores (out of 100): On-Page 87, Technical 97, Performance 70, Content 78.
Strengths: 8 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, Meta Description, XML Sitemap.
Areas to improve: 4 checks. FAQPage Schema (failed), Speakable Schema (warning), About/Team Page (warning), Author Signals (warning).