Chancellor Financial Group

Financial Planner Wilkes-Barre, PA
48 / 100

BizScore

How we score
27
AI Visibility
27
AI Ready
—
AI Agent ReadinessNot audited yet
67
SEO Performance
15
Freshness
100
Google Rating
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Contact Information

Location

About Chancellor Financial Group

Chancellor Financial Group is a Financial Planner in Wilkes-Barre, PA. The firm provides wealth management services, including asset management, retirement planning, and wealth strategy. It also offers corporate benefit planning, such as group life and health insurance, 401k plans, and plan administration. The company utilizes a proprietary investment research process and an open architecture approach, providing access to over seventy-five carriers for life, health, and disability insurance.

The team delivers customized portfolios and account values on a monthly or quarterly basis, with semi-annual meetings. Terrence W. Casey serves as President and has over 31 years of experience in the financial services industry. He joined the firm in 2012 and previously held roles at M and T Investment Group, Mellon Private Asset Management, and Mutual of New York, McCole Agency. He holds a B.A. in Business Administration and Political Science from Wilkes University and serves as Co-Chairman of the Luzerne Foundation and Trustee of Wilkes University.

The business has a 5.00 rating from customers who have reviewed it.

The office is situated on Public Square, just a short walk from the F.M. Kirby Center for the Performing Arts and Wilkes-Barre City Hall.

BizScoreAI awarded a Technical score of 90 out of 100, ensuring the website is secure and easily readable by search engines. A Discoverability score of 75 out of 100 confirms that AI crawlers can access all pages, allowing potential clients to find the firm through AI assistants. The business ranks number 3 of 6 Financial Planner businesses that BizScoreAI has scored in Wilkes-Barre.

Score Summary

BizScoreAI scanned the website chancellorfinancialgroup.com on July 23, 2026. Chancellor Financial Group has a BizScore of 48 out of 100. The website audit behind the SEO score ran on October 23, 2026.

  • AI Visibility27 out of 100
  • SEO67 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 78, Technical 93, Performance 71, Content 26.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Chancellor Financial Group

AI Visibility Score

How visible is this business to AI-powered search engines

27 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
17/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

67 /100
On-Page
78/100
Technical
93/100
Performance
71/100
Content
26/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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