44 / 100

BizScore

22
AI Visibility
AI Agent ReadinessNot audited yet
69
SEO Performance
100
Google Rating

Contact Information

Location

About Herring & Roll

Herring & Roll is a certified public accounting firm in Sunbury, Pennsylvania, serving individuals, businesses, nonprofits, and government entities with audit, tax, and bookkeeping services. The firm has provided financial services since 1980, offering audits in accordance with Government Auditing Standards and Uniform Guidance, tax return preparation for individuals and organizations, payroll services, and full- and partial-service bookkeeping. Based in Sunbury and Danville, it serves clients across the region with a team of licensed professionals and a staff of six. The firm maintains a 5.00 rating based on verified reviews, reflecting consistent client satisfaction and a strong reputation for integrity and reliability.

Founded in 1980 by Randall G. Herring and William J. Roll, the firm is currently led by partners Courtney M. Solomon, who joined in 2000 and became a partner in 2010, and Seth Heintzelman, who joined in 2014 and became a partner in 2019. William Roll, a founding partner, retired in 2019 but continues part-time. The firm has undergone peer review for over 24 years, with evaluations conducted every three years, underscoring its commitment to professional standards. All partners are licensed CPAs in Pennsylvania, and the firm has maintained a record free of complaints with the State Board of Accountancy.

Located at 41 South Fifth Street in Sunbury, the firm sits about a quarter mile from the Sunbury Police Department, a short distance from Grace S Beck Elementary School and Shikellamy High School, and within a half-mile of the Northumberland County Courthouse and Otterbein's Son-Shine Park. It lies just off Market Street, a major local highway, placing it in the heart of the city’s commercial and civic center.

With over four decades of experience, Herring & Roll is known for its long-standing service, adherence to professional standards, and trusted relationships with clients across the region. Its consistent performance and client-focused approach have solidified its reputation as a dependable financial partner in Sunbury and surrounding communities.

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AI Visibility Score

How visible is this business to AI-powered search engines

22 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
23/100
AI Trust Signals
50/100

Ways to improve this score

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Structured Data
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SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
40/100
Technical
70/100
Performance
79/100
Content
73/100

Ways to improve this score

Improve On-Page
Improve Technical
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

/100
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