Run a free full auditWhelan Schwartz Funeral Home, Inc is a Funeral Home in Reading, PA, located at 444 N 9th St. The business provides traditional burial services, funeral ceremonies, and cremation options. Services include visitation, viewing, and graveside tributes. The facility also offers veteran’s services and Spanish language assistance. Licensed funeral directors Carolina M. Stanton, David J. Burawski, and Luis Osorio work at the location. The home serves families in Reading, West Reading, Laureldale, Muhlenberg Township, Wyomissing, Temple, Hamburg, Mt. Penn, Morgantown, Hershey, Allentown, Easton, Bethlehem, Pottstown, Harrisburg, and Pottsville. It also serves Boyertown, Lancaster, and counties including Berks, Montgomery, Lehigh, Schuylkill, Lebanon, and Dauphin. The business holds a 4.70 rating based on 13 reviews. Whelan Schwartz Funeral Home is a second-generation, family-owned and operated funeral home with six locations in the Berks and Lebanon County area. The facility is available for tours. Carolina M. Stanton is a bilingual funeral director who graduated from Muhlenberg High School and earned degrees from Northampton Community College and Reading Area Community College. David J. Burawski is a licensed funeral director and pre-arrangement director who graduated from Penn State University. Luis Osorio is a licensed funeral director who attended West Chester University. The business collaborates with Fort Indiantown Gap for veteran’s benefits. The business maintains a solid reputation among the customers it has served. Whelan Schwartz Funeral Home, Inc provides compassionate care and comprehensive funeral and cremation services to families in Reading and the surrounding Pennsylvania communities.
The funeral home is situated on North 9th Street in Reading, PA, just 0.1 miles from 10th and Green Elementary School and North 8th Street. It is also about 0.3 miles from the Genesius Theater, Lance Place, and the Reading Civic Theatre.
BizScoreAI scanned the website whelanschwartz.com on June 24, 2026. Whelan Schwartz Funeral Home, Inc has a BizScore of 65 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 22 of 30 points, AI Trust Signals 13 of 20 points.
Website audit sub-scores (out of 100): On-Page 80, Technical 91, Performance 79, Content 73.
Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), Meta Description (warning), Author Signals (warning).
Browse: Businesses in Reading, PA · Funeral Home in Pennsylvania · Businesses in Pennsylvania
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