60 / 100

BizScore

How we score
37
AI Visibility
76
AI Ready
—
AI Agent ReadinessNot audited yet
77
SEO Performance
100
Freshness
100
Google Rating
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Contact Information

Location

About Simpson & McCrady LLC

Simpson & McCrady LLC is an Insurance Agent in Pittsburgh, PA. The firm delivers premier risk management and insurance solutions for both commercial enterprises and private clients, including affluent individuals, families, and high‑net‑worth households. Services highlighted on its site include private client risk management, commercial insurance, auto insurance, home insurance, personal umbrella coverage, and tailored insurance programs that reduce and transfer risk exposures. With a cumulative heritage of more than 100 years in the industry, the agency serves clients throughout the United States and in over 25 foreign countries, and it holds a perfect 5.00 rating from reviewers.

The agency emphasizes independence and a highly educated team, many of whom hold industry designations, allowing it to stay ahead of peers and respond flexibly to client needs. Simpson & McCrady represents only innovative, financially sound insurers and acts as an outsourced risk manager for both personal and commercial risks. It is the largest personal insurance agency for Chubb between New York and Chicago and has retained Chubb’s Cornerstone Agency title every year since the award was first granted in 2005. The firm’s values are presented as trust, integrity, ethics, professionalism, family commitment, innovation, and community engagement, and its approach is described as a tailored, discovery‑driven process that begins with a complimentary review and continues with ongoing monitoring as life events change risk profiles.

Located on Grant Street in downtown Pittsburgh, Simpson & McCrady occupies Suite 1320 at 310‑330 Grant St. The office sits a short walk from the vibrant Chinatown neighborhood, is adjacent to Court Place, and lies within a few blocks of the Boulevard of the Allies, Second Avenue, and the Pittsburgh City‑County Building.

With a century‑long legacy, a flawless 5‑star rating, and distinction as Chubb’s Cornerstone Agency, Simpson & McCrady stands out as Pittsburgh’s trusted provider of comprehensive risk management and insurance solutions.

Services:

  • Client Advocacy and Management
  • Commercial Insurance Services
  • Customized Insurance Plans
  • Personal Insurance Solutions
  • Risk Management Consulting

Score Summary

BizScoreAI scanned the website simpsonmccrady.com on June 3, 2026. Simpson & McCrady LLC has a BizScore of 60 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility37 out of 100
  • SEO77 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 79, Technical 100, Performance 64, Content 63.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, Meta Description, About/Team Page.

Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Simpson & McCrady LLC

AI Visibility Score

How visible is this business to AI-powered search engines

37 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
47/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

77 /100
On-Page
79/100
Technical
100/100
Performance
64/100
Content
63/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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