47 / 100

BizScore

How we score
25
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
70
SEO Performance
—
Freshness
88
Google Rating
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Contact Information

Location

About Heffers Agency

Heffers Agency is an Insurance Agent in Kingston, PA. The business provides quotes and guidance for home and auto insurance, helping clients navigate policies that are often required by law. Services include flood insurance quotes and assistance in selecting coverage that keeps clients legal and their property safe. The agency serves individuals and families seeking to ensure their insurance works for them. It holds a rating of 4.40 based on customer reviews. The agency emphasizes the importance of understanding which policies are mandated and how to purchase them effectively. Car insurance is highlighted as the first and most common type of coverage needed to keep vehicles and property safe. Independent agents assist in finding the right policies to ensure comprehensive protection. Clients can contact the agency by calling 570-287-5123 or by using an online form. The office is located at 11 Second Ave in Kingston, Pennsylvania, where clients can meet with staff to discuss their insurance needs. Heffers Agency stands out for its positive rating from customers who have reviewed it. This reputation is built on helping clients secure the right coverage for their specific situations, whether for vehicles, homes, or flood protection. The agency’s approach focuses on clarity and assistance, ensuring clients understand their options and requirements. This commitment to helping clients find the right insurance policies aligns well with the needs of residents in Kingston, PA, who seek reliable and clear guidance for their home and auto insurance needs.

Heffers Agency is located on 2nd Avenue in Kingston, Pennsylvania, just a short walk from Market Street and the 1st Avenue Tot Lot.

BizScoreAI gives the business a Content score of 76 out of 100, which reflects substantial and relevant website content that improves search visibility. The Authority score is 75 out of 100. The agency ranks number 3 of 6 Insurance Agent businesses that BizScoreAI has scored in Kingston.

Score Summary

BizScoreAI scanned the website heffersinsurance.com on August 22, 2026. Heffers Agency has a BizScore of 47 out of 100.

  • AI Visibility25 out of 100
  • SEO70 out of 100
  • Google rating4.4 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 7 of 20 points.

Website audit sub-scores (out of 100): On-Page 57, Technical 73, Performance 74, Content 76.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, About/Team Page.

Areas to improve: 11 checks. llms.txt (failed), Structured Data (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), XML Sitemap (warning), Author Signals (warning).

Contact Heffers Agency

AI Visibility Score

How visible is this business to AI-powered search engines

25 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
27/100
AI Trust Signals
35/100

Ways to improve this score

llms.txt Missing
Structured Data
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

70 /100
On-Page
57/100
Technical
73/100
Performance
74/100
Content
76/100

Ways to improve this score

Improve On-Page
Improve Technical
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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