Royer's Flowers & Gifts

Royer's Flowers & Gifts is a family-owned florist with multiple locations across Central Pennsylvania, headquartered in Ephrata, PA. The business generates revenue through the sale of floral arrangements, plants, gifts, and decorations for occasions such as Easter, birthdays, weddings, and funerals, serving both walk-in customers and event planners. As a regional player, Royer's competes with national chains like 1-800-Flowers and local independent shops, leveraging its reputation for personalized service and quality products. With an estimated 10-20 employees, the company operates modest-sized retail shops that experience significant seasonal fluctuations, particularly around holidays and wedding seasons. Based on the midpoint of 15 employees, implementing the Employee Benefits Program would yield approximately $17,850 in annual savings (15 × $1,190). The decision-making authority lies with the owner, who would be motivated by the recurring cost reduction, improved employee retention during peak seasons, and the ability to offer a competitive benefits package that helps attract and retain skilled floral designers in a tight labor market. These savings could be reinvested into inventory management or marketing efforts to counterbalance the seasonal revenue dips and strengthen Royer's position against larger online competitors.

Services:

• Easter Flowers
• Fresh Gathered Bouquets
• Gifts
• Gifts and Decorations
• Local Florist Delivery
• Occasion-Based Arrangements
• Occasion-Based Floral Arrangements
• Plants and Succulents