Orangetheory Fitness

Gym in Medway, MA Medway, MA
78 / 100

BizScore

How we score
80
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
78
SEO Performance
—
Freshness
98
Google Rating
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Contact Information

Location

About Orangetheory Fitness

Orangetheory Fitness is a gym in Medway, MA, located at 67 Main St. The studio offers heart rate-based interval training classes designed to provide a full-body workout. Members engage in strength training and cardio while wearing heart rate monitors that display real-time results on large screens. The facility is equipped with treadmills, bikes, striders, WaterRowers, dumbbells, benches, TRX suspension trainers, medicine balls, and BOSU trainers. Coaches lead the hour-long sessions to ensure participants train at appropriate intensities. The workout utilizes a five-zone heart rate system, encouraging members to spend time in the orange and red zones to achieve an afterburn effect. This approach is designed to increase metabolic rate for up to 24 hours following the session. Classes are structured to accommodate all fitness levels, with coaches providing options for each exercise and low-impact alternatives for those with injuries. The studio encourages individuals to book a free introductory workout to discuss fitness goals with a coach. First-time attendees are asked to arrive 30 minutes early to complete intake forms and get set up on the monitoring system. The business holds a rating of 4.90 based on customer reviews. Members aim to accumulate 12 or more Splat Points, which represent minutes spent in the higher intensity zones. The studio uses OTBeat technology to track performance, allowing members to monitor improvements through emailed results and the Orangetheory Fitness app. The environment is supportive, with coaches offering encouragement rather than pressure. This structure allows members to go at their own pace while still challenging their limits. New clients can start with a free workout to experience the class format before committing to a membership. The studio provides various membership options to suit different needs. The high rating reflects the positive experiences of customers who have reviewed the studio. This standing highlights the effectiveness of the heart rate-based training and the supportive coaching style in helping members achieve their fitness goals. Orangetheory Fitness brings its specialized heart rate interval training to Medway, helping residents build strength and endurance in a supportive studio environment.

Orangetheory Fitness achieved a Content Quality score of 100 out of 100 from BizScoreAI, meaning the website answers customer questions clearly so AI assistants can quote it directly. The business also earned a Performance score of 95 out of 100, which reflects fast website loading speeds that keep visitors engaged and support search engine ranking.

Score Summary

BizScoreAI scanned the website orangetheory.com on October 14, 2026. Orangetheory Fitness has a BizScore of 78 out of 100.

  • AI Visibility80 out of 100
  • SEO78 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 18 of 25 points, Content Readiness 20 of 30 points, AI Trust Signals 17 of 20 points.

Website audit sub-scores (out of 100): On-Page 86, Technical 89, Performance 69, Content 66.

Strengths: 9 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, FAQPage Schema, Organization Schema, Q&A Content, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 3 checks. Speakable Schema (warning), AI-Parseable Headings (warning), Author Signals (warning).

Contact Orangetheory Fitness

AI Visibility Score

How visible is this business to AI-powered search engines

80 /100
AI Discovery
100/100
Structured Data
72/100
Content Readiness
67/100
AI Trust Signals
85/100

Ways to improve this score

Speakable Schema Missing
AI-Parseable Headings
Author Signals
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

78 /100
On-Page
86/100
Technical
89/100
Performance
69/100
Content
66/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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