Gordon Wood Insurance & Financial Services

Insurance Agent Roseburg, OR
43 / 100

BizScore

How we score
39
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
38
SEO Performance
—
Freshness
94
Google Rating
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Contact Information

Location

About Gordon Wood Insurance & Financial Services

Gordon Wood Insurance & Financial Services is an independent insurance agency in Roseburg, Oregon. The agency offers Auto, Home, Life, Health, Medicare, and Business Insurance, and works with multiple insurance companies to compare coverage options and prices. Because it is independent, it works for its clients rather than for the insurance companies, and its services are provided at no cost to clients, with the insurance company compensating the agency in a way that does not affect the cost of coverage. The agency holds a rating of 4.70 from the customers who have reviewed it.

Gordon Wood Insurance is a three-generation agency founded in 1961 by Gordon T. Wood. Kelsey Wood, the current owner and principal agent, is a lifetime Roseburg resident and a graduate of Roseburg High School who became licensed in 1982 at the invitation of his grandfather, the agency's founder, and completed the Certified Insurance Counselor program in 1996. Logan Wood serves as personal lines supervisor and producer for life, health, property, and casualty insurance, has been with the agency since 2017, and represents the third generation. Kelsey Wood has served the community by helping found Journey Roseburg, a local Christian church, as an elected director on the board of the Roseburg Urban Sanitary Authority, as chairman of the board for Adapt, and as a lifelong volunteer for the Scouts BSA.

The office is at 428 NW Garden Valley Blvd, on Garden Valley Boulevard, about half a mile from the Bureau of Land Management Roseburg District Office and roughly the same distance from Gaddis Park. Appointments can be held virtually, in person, or by phone, and the office is open Monday through Friday from 8:00 am to 12:00 noon and 1:00 pm to 5:00 pm.

The agency's rating reflects the confidence of the customers who have reviewed it, and its standing in Roseburg rests on more than six decades of local, independent service to the community it calls home.

Score Summary

BizScoreAI scanned the website gfs.com on July 23, 2026. Gordon Wood Insurance & Financial Services has a BizScore of 43 out of 100. The website audit behind the SEO score ran on October 29, 2026.

  • AI Visibility39 out of 100
  • SEO38 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 21 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 31, Technical 21, Performance 74, Content 25.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Hyperlocal Targeting, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Local Multimedia (warning), Q&A Content (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Gordon Wood Insurance & Financial Services

AI Visibility Score

How visible is this business to AI-powered search engines

39 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
70/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

38 /100
On-Page
31/100
Technical
21/100
Performance
74/100
Content
25/100

Ways to improve this score

Improve Technical
Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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