Mike Hornback – State Farm Insurance Agent

Insurance Agent Prineville, OR
59 / 100

BizScore

How we score
41
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
83
SEO Performance
—
Freshness
98
Google Rating
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Contact Information

Location

About Mike Hornback – State Farm Insurance Agent

Mike Hornback - State Farm Insurance Agent is an insurance agent in Prineville, Oregon. The agency provides free quotes for home, life, and auto insurance, along with various other coverage options. Serving residents throughout Crook, Deschutes, Jefferson, and Wheeler counties, the office holds a 4.90 average rating on Google.

As a second-generation agent with more than 25 years of experience with State Farm, Mike Hornback has operated his own Prineville office since 2012. The agency offers a wide range of products, including homeowners, condo, renters, personal articles, business, life, and health insurance, as well as annuities and banking services. The team specializes in seasonal coverage for recreational vehicles, such as ATVs, side-by-sides, jet skis, and pontoon boats, and provides full-time RV insurance for those living a nomadic lifestyle. Additionally, the office assists clients facing challenges with homeowners insurance cancellations or meeting lender requirements.

Located on NW 3rd St, the office is situated near the Crook County Library and Library Park. It is a short drive from the Ochoco Elementary School and is positioned near the intersection of Northwest 3rd Street and the Madras-Prineville Highway.

The agency maintains well-documented business information available online and features a well-optimized website that search engines read cleanly.

With decades of local expertise, Mike Hornback - State Farm Insurance Agent remains a dedicated resource for protecting what matters most to the Prineville community.

Score Summary

BizScoreAI scanned the website mikehornback.com on June 30, 2026. Mike Hornback - State Farm Insurance Agent has a BizScore of 59 out of 100.

  • AI Visibility41 out of 100
  • SEO83 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 30 of 30 points, AI Trust Signals 9 of 20 points.

Website audit sub-scores (out of 100): On-Page 88, Technical 93, Performance 79, Content 70.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Local Multimedia, Q&A Content, AI-Parseable Headings, About/Team Page.

Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Mike Hornback – State Farm Insurance Agent

AI Visibility Score

How visible is this business to AI-powered search engines

41 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
100/100
AI Trust Signals
45/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

83 /100
On-Page
88/100
Technical
93/100
Performance
79/100
Content
70/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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