34 / 100

BizScore

How we score
21
AI Visibility
32
AI Ready
—
AI Agent ReadinessNot audited yet
51
SEO Performance
—
Freshness
11
Local Citations
—
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Bench Craft Company

Bench Craft Company is a golf course supplier in Portland, OR, headquartered at 7216 SW Durham Rd #200. Founded in 1982, the company provides golf courses with free course guides, benches, scorecards, tee signs, display boards, ball washers, and yardage cards, funded through sponsorship advertising placed by local businesses. The product line supports daily course operations while giving community advertisers a way to reach golfers in an exclusive setting, with custom-designed artwork used across each printed piece.

The business was started by a small group of professionals working from a two-person team handling both sales and production. It has since grown into a company of more than 400 employees operating 12 regional offices throughout the U.S. and Canada, partnering with more than 4,000 golf courses across North America and printing more than 72,000 advertisements each year. Work is split between the Portland headquarters and regional sales offices in cities including Atlanta, Fort Worth, Nashville, Tampa, Salt Lake City, Reston, Raleigh, and Woburn. The company is a division of Transportation Media Inc. Employees are offered health, dental, and vision insurance, paid vacation, holiday, and sick leave, and a 401K program with company matching, and the company promotes from within, with many staff members having been with the business for over a decade.

Bench Craft Company is the corporate supplier behind thousands of North American golf courses, producing the printed materials those courses rely on for daily play and pairing that production volume with a sponsorship model that has run continuously for more than 40 years.

Score Summary

BizScoreAI scanned the website benchcraftcompany.com on July 3, 2026. Bench Craft Company has a BizScore of 34 out of 100. The website audit behind the SEO score ran on October 29, 2026.

  • AI Visibility21 out of 100
  • SEO51 out of 100
  • Local Citations11 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 0 of 30 points, AI Trust Signals 11 of 20 points.

Website audit sub-scores (out of 100): On-Page 78, Technical 47, Performance 68, Content 10.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Meta Description, About/Team Page.

Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Weak Heading Structure (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Bench Craft Company

AI Visibility Score

How visible is this business to AI-powered search engines

21 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
0/100
AI Trust Signals
55/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

51 /100
On-Page
78/100
Technical
47/100
Performance
68/100
Content
10/100

Ways to improve this score

Improve Content
Improve Technical
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

11 /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business