Run a free full auditOportun is a Financial Planner in Passaic, NJ, located at 251 Monroe St. It also offers Set & Save, a tool that automatically moves money into a savings account based on spending habits. Customers can apply for loans online, by phone at (866) 488-6090, or in person. The business holds a rating of 5.00 based on 0 reviews. Oportun has operated since 2006 and is a Certified Community Development Financial Institution (CDFI) recognized by the U.S. Department of the Treasury. Its savings app was named the number one savings app of 2025 by Bankrate, and the business maintains an A+ rating from the Better Business Bureau. The leadership team includes CEO Doug Bland, who previously served in senior roles at PayPal and Bank of America, and CTO Deepak Rao, who joined from SoFi after a tenure at Microsoft. Oportun has received 115,000 five-star reviews on Google and Trustpilot. The company donates one percent of its net profits to community partners including the American Red Cross, United Way Worldwide, and the American Civil Liberties Union Foundation. The business provides affordable payments and fast funding via direct deposit. The company is known for its positive rating from the customers who have reviewed it. With a long-standing presence since 2006 and high volume of loans, Oportun provides accessible financial products in Passaic.
The office sits on Monroe Street, just a short distance from Hamilton Avenue and the Main Avenue Terminal. It is also located near Martin Luther King Junior School and Saint Nicholas Roman Catholic School.
BizScoreAI gives the business a Performance score of 93 out of 100, which measures how quickly the website loads to keep visitors on the page. The Content Quality score is 75 out of 100, meaning the website answers customer questions clearly so AI assistants can quote the content directly.
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BizScoreAI scanned the website oportun.com on July 22, 2026. Oportun of Passaic has a BizScore of 68 out of 100. The website audit behind the SEO score ran on November 1, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 77, Technical 88, Performance 93, Content 80.
Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Hyperlocal Targeting, Local Multimedia, Q&A Content, About/Team Page, XML Sitemap.
Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).