Oportun of Passaic

Financial Planner in Passaic, NJ Passaic, NJ
68 / 100

BizScore

How we score
50
AI Visibility
57
AI Ready
—
AI Agent ReadinessNot audited yet
85
SEO Performance
100
Freshness
100
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Oportun of Passaic

Oportun is a Financial Planner in Passaic, NJ, located at 251 Monroe St. It also offers Set & Save, a tool that automatically moves money into a savings account based on spending habits. Customers can apply for loans online, by phone at (866) 488-6090, or in person. The business holds a rating of 5.00 based on 0 reviews. Oportun has operated since 2006 and is a Certified Community Development Financial Institution (CDFI) recognized by the U.S. Department of the Treasury. Its savings app was named the number one savings app of 2025 by Bankrate, and the business maintains an A+ rating from the Better Business Bureau. The leadership team includes CEO Doug Bland, who previously served in senior roles at PayPal and Bank of America, and CTO Deepak Rao, who joined from SoFi after a tenure at Microsoft. Oportun has received 115,000 five-star reviews on Google and Trustpilot. The company donates one percent of its net profits to community partners including the American Red Cross, United Way Worldwide, and the American Civil Liberties Union Foundation. The business provides affordable payments and fast funding via direct deposit. The company is known for its positive rating from the customers who have reviewed it. With a long-standing presence since 2006 and high volume of loans, Oportun provides accessible financial products in Passaic.

The office sits on Monroe Street, just a short distance from Hamilton Avenue and the Main Avenue Terminal. It is also located near Martin Luther King Junior School and Saint Nicholas Roman Catholic School.

BizScoreAI gives the business a Performance score of 93 out of 100, which measures how quickly the website loads to keep visitors on the page. The Content Quality score is 75 out of 100, meaning the website answers customer questions clearly so AI assistants can quote the content directly.

Services:

  • Auto Secured Loans
  • Customer Support
  • Loan Calculator
  • Personal Loans
  • Set & SaveTM Savings Program

Score Summary

BizScoreAI scanned the website oportun.com on July 22, 2026. Oportun of Passaic has a BizScore of 68 out of 100. The website audit behind the SEO score ran on November 1, 2026.

  • AI Visibility50 out of 100
  • SEO85 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 77, Technical 88, Performance 93, Content 80.

Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Hyperlocal Targeting, Local Multimedia, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

Contact Oportun of Passaic

AI Visibility Score

How visible is this business to AI-powered search engines

50 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
87/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

85 /100
On-Page
77/100
Technical
88/100
Performance
93/100
Content
80/100

Ways to improve this score

Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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