55 / 100

BizScore

How we score
39
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
70
SEO Performance
—
Freshness
94
Google Rating
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Contact Information

Location

About 180 Direct Primary Care

180 Direct Primary Care is an Urgent Care and family practice clinic in Enid, OK, located at 3921 W Willow Rd Suite A. The practice operates as a direct primary care clinic, providing personalized, affordable, and convenient healthcare without the intrusion of insurance companies. It serves patients in and around Enid, OK, with a focus on family practice and urgent care needs. The clinic holds a rating of 4.70 based on customer reviews, reflecting a positive reception from those who have utilized its services.

Owners and founders Rick Arnold and Christie Peeper opened Enid’s first direct primary care clinic with the goal of filling a void by providing low-cost, high-quality healthcare. The practice utilizes a direct primary care model that eliminates insurance paperwork, allowing providers to spend more time with patients through extended visits and minimal wait times. This approach fosters a direct relationship between the healthcare provider and the patient, aiming to empower patients with personalized care tailored to their specific needs.

The clinic offers comprehensive primary care through a low monthly membership fee, which includes unlimited office visits for preventative care, wellness, chronic disease management, acute illness, injuries, minor procedures, and annual labs. Services covered by the membership include annual physicals, sports physicals, well-male and well-female exams, acute illnesses, foot care, cryotherapy, simple splinting, and simple lacerations. Members also receive greatly discounted labs and procedures, along with 24/7 access to providers via phone, text, or email. Low-cost urgent care visits are available without a membership.

The clinical team is led by board-certified Physician Assistants Rick D. Arnold and Christie J. Peeper. Rick Arnold brings over 25 years of experience, including 16 years in family medicine and eight years working with orthopedic surgeons. He is formally trained as a critical-care Respiratory Therapist and holds four degrees in the medical field. Christie Peeper is also a board-certified Physician Assistant. The office is open Monday through Friday from 8:00 AM to 5:00 PM, with a lunch break from 12:00 PM to 1:00 PM.

180 Direct Primary Care combines the expertise of experienced providers with a transparent, patient-first model to deliver accessible healthcare to the Enid community.

The clinic sits on W Willow Rd in Enid, OK, about half a mile from Oakwood Country Club Golf Course and less than a mile from Willow Lake.

BizScoreAI gave the website a Technical score of 95 out of 100. This means the site is secure and structured so search engines can read it without errors. The Content Quality score is 75 out of 100. This shows the pages clearly answer customer questions in a way AI assistants can quote directly.

Score Summary

BizScoreAI scanned the website 180directprimarycare.com on July 21, 2026. 180 Direct Primary Care has a BizScore of 55 out of 100.

  • AI Visibility39 out of 100
  • SEO70 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 75, Technical 89, Performance 72, Content 44.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Google Business Profile Link, AI-Parseable Headings, Meta Description, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact 180 Direct Primary Care

AI Visibility Score

How visible is this business to AI-powered search engines

39 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
50/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

70 /100
On-Page
75/100
Technical
89/100
Performance
72/100
Content
44/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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