50 / 100

BizScore

How we score
38
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
63
SEO Performance
—
Freshness
98
Google Rating
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Contact Information

Location

About Handshake Digital

Handshake Digital is a marketing agency in Elyria, OH, specializing in helping established online store owners grow and scale their e-commerce businesses through tailored digital marketing strategies. The agency focuses on social media advertising, email marketing, social media marketing, and performance creative services, with a particular emphasis on Shopify and Klaviyo integration. Serving clients across multiple continents, Handshake Digital builds long-term partnerships rooted in data-driven results and creative innovation. Known for its relationship-driven approach, the agency maintains a 4.90 rating based on customer reviews, reflecting strong client satisfaction and consistent performance.

The agency was founded in 2016 by Chris, who leads with a blend of creativity and analytical precision, and Pat Routa, a co-founder and creative visionary whose legacy continues to inspire the team’s visual and strategic direction. Though Pat passed away in 2022, his influence remains central to the agency’s identity. Handshake Digital operates through integrated marketing systems, paid media, email growth, organic content, and performance creative, that work together to compound results over time. The team includes specialists in paid media strategy, email marketing, social media management, and design, all collaborating remotely to deliver targeted, scalable campaigns.

Handshake Digital is located on Middle Avenue in Elyria, just a short walk from Downtown Elyria and the Lorain County Courthouse. The office sits about 0.1 miles from Ely Square, a local park, and is near the Soldiers and Sailors Monument and East 2nd Street, placing it at the heart of the city’s historic and civic core.

The agency’s reputation is built on its ability to deliver measurable growth for e-commerce brands through strategic, sustained efforts rather than one-off campaigns. As a trusted partner to Shopify and Klaviyo users, Handshake Digital is recognized for combining creative energy with disciplined execution, helping clients achieve sustainable revenue increases and improved return on ad spend. Their approach emphasizes long-term brand equity and repeat customer engagement, setting them apart in the local digital marketing landscape.

Based in Elyria, Handshake Digital brings a focused, human-centered approach to digital growth, empowering online retailers to thrive in a competitive marketplace.

Score Summary

BizScoreAI scanned the website handshakedigital.com on August 21, 2026. Handshake Digital has a BizScore of 50 out of 100.

  • AI Visibility38 out of 100
  • SEO63 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 13 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 55, Technical 70, Performance 79, Content 48.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 6 checks. Structured Data (failed), Q&A Content (failed), llms.txt (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

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AI Visibility Score

How visible is this business to AI-powered search engines

38 /100
AI Discovery
52/100
Structured Data
0/100
Content Readiness
33/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

63 /100
On-Page
55/100
Technical
70/100
Performance
79/100
Content
48/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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