Safe Harbor Wills and Trusts

Estate Planning Attorney Watertown, NY
52 / 100

BizScore

How we score
26
AI Visibility
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AI Ready
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AI Agent ReadinessNot audited yet
75
SEO Performance
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Freshness
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Google Rating
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Contact Information

Location

About Safe Harbor Wills and Trusts

Safe Harbor Wills and Trusts is an Estate Planning Attorney in Watertown, NY, located at 200 Mullin St #101. The firm provides legal services focused on elder law, asset protection, Medicaid planning, nursing home planning, wills, trusts, estate planning, and probate. The practice assists families with Medicaid Assistance for Home Care, Assisted Living, and Nursing Home needs. It also handles Probate Services, including Probate Hearings, Estate Administration, and Trust Administration. The firm operates offices in Watertown and Camillus, with the Camillus location at 3 Henry Beach Drive. The Watertown office is open Monday through Thursday from 8:30 AM to 5 PM, Friday from 9 AM to 12 PM, and is closed on Saturday and Sunday. Clients can call or text 315.451.4700.

The firm was founded in 2001 by John M. Murphy, Jr., Esq., who has been helping individuals and families plan for their futures for more than a decade. John founded the company to help families protect their home and life savings from catastrophic long-term care costs and other possible creditors. He utilizes proprietary systems and specialized knowledge to customize plans for unique family circumstances, avoiding a one-size-fits-all approach. In addition to his legal practice, John is on the faculty of the National Business Institute, where he writes legal content and teaches continuing education credits for attorneys and financial professionals. He also serves as an adjunct teacher for Atticus Attorney, a coaching program for small and medium-sized law firms. John and his wife, Janne, have been married since 1992. They have four adult children and two dogs. In his off time, John enjoys golfing and traveling.

The team includes Anne, who serves as the Office Administrator and Case Manager. As Case Manager, Anne confers with individuals to assess their needs and objectives to help get them started with their planning. The firm emphasizes that probate can be a long, drawn-out process that takes a toll on families, and they offer expert legal advice to make the process easier. They are available to help around the clock, 24 hours a day, 7 days a week. The firm also engages in community initiatives, including working with the Rescue Mission and Victims Assistance for Watertown.

Safe Harbor Wills and Trusts combines decades of experience with a personalized approach to help families in Watertown and Camillus protect their assets and navigate complex legal matters.

Safe Harbor Wills and Trusts provides specialized estate planning and Medicaid assistance to families in Watertown, NY.

The office sits on Mullin Street, about a fifth of a mile from Paddock Street and near the Jefferson County Offices.

BizScoreAI gives the website a performance score of 91 out of 100, which measures how quickly the site loads to keep visitors engaged. It also awards a discoverability score of 75 out of 100, ensuring AI crawlers can find every page so the business can be recommended by AI assistants.

Score Summary

BizScoreAI scanned the website safeharborwillsandtrusts.com on July 20, 2026. Safe Harbor Wills and Trusts has a BizScore of 52 out of 100.

  • AI Visibility26 out of 100
  • SEO75 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 56, Technical 87, Performance 68, Content 89.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Safe Harbor Wills and Trusts

AI Visibility Score

How visible is this business to AI-powered search engines

26 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
43/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

75 /100
On-Page
56/100
Technical
87/100
Performance
68/100
Content
89/100

Ways to improve this score

Improve On-Page
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Local SEO Coverage

Directory presence and NAP consistency

— /100
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