Run a free full auditWilson Dental is a Dentist in Rochester, NY, located at 728 East Ridge Road. The practice provides general dentistry, pediatric care, orthodontics, oral surgery, and sedation services. It serves patients of all ages, from six-month-old infants to senior citizens over 100 years old. The team includes general dentists and specialists such as pediatric dentists, oral surgeons, orthodontists, and anesthesiologists. Services include cleanings, x-rays, exams, fluoride treatments, fillings, extractions, wisdom tooth removal, dentures, partials, crowns, bridges, braces, and root canals. The practice also offers IV sedation, general anesthesia, and sleep dentistry. It does not place or maintain implants, nor does it perform periodontal procedures beyond standard deep cleanings and scaling and root planing. Wilson Dental holds a rating of 3.20 based on customer reviews.
Dr. Michael Wilson graduated from New York University College of Dentistry in 2005 and opened the first office in Binghamton in March 2008. The practice expanded to Syracuse in December 2010, with an office on South Geddes Street. The five offices in Binghamton, Rochester, Freeville, Waverly, and Syracuse treat several thousand patients annually. The practice accepts Medicaid and participates with various insurance plans, including Excellus BC/BS, CSEA, UHC, and Delta Dental. A Veteran's Plan is available for veterans and their families without dental insurance. Standard fees for uninsured patients are noted as lower than typical fees in the surrounding areas.
Wilson Dental is known for its comprehensive team of dental specialists and its focus on treating Medicaid patients in upstate New York. The practice serves a diverse patient population across five locations.
Wilson Dental provides accessible, comprehensive dental care to Rochester and the surrounding upstate New York communities.
The office sits on East Ridge Road, just a fraction of a mile from the Uptonville neighborhood and West Ridge Road. It is located about half a mile from the West Ridge Post Office and Dewey Avenue.
BizScoreAI awards the business a Content score of 100 out of 100, which ensures the website carries substantial and relevant content that search engines reward with better visibility. The Discoverability score is 83 out of 100, confirming that AI crawlers can access every page of the site so that AI assistants can properly recommend the practice.
BizScoreAI scanned the website wilsondentalny.com on May 13, 2026. Wilson Dental of Rochester has a BizScore of 61 out of 100.
Website audit sub-scores (out of 100): On-Page 44, Technical 85, Content 100.
Strengths: 3 checks passed. AI-Parseable Headings, AI Crawler Access, XML Sitemap.
Areas to improve: 10 checks. FAQPage Schema (failed), Organization Schema (failed), Speakable Schema (failed), BreadcrumbList (warning), AggregateRating (warning), Meta Description (warning), Q&A Content (warning), llms.txt (warning), About/Team Page (warning), Author Signals (warning).
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