Run a free full auditConcept II Kitchen & Bath is a Kitchen Remodeler in Pittsford, NY. The firm specializes in residential home renovations, including kitchens, bathrooms, closets, and tile work. Serving homeowners in the greater Rochester area, the business offers a collaborative design-build approach that guides clients from initial consultation through project completion. It holds a rating of 5.00 based on customer reviews.
Founded in 1970 by Gary Pino, Concept II is a full-service design-build studio located in Rochester, NY. The company was established as a local expert in designing and installing distinctive kitchens and baths, building on Gary Pino’s extensive experience as a skilled designer and building contractor. Over the past 50 years, the firm has expanded its services beyond kitchens and baths to provide quality custom spaces in all areas of residential home design. This growth includes the addition of a tile collection and a custom closet business. The company operates with a guiding principle of excellence through service, aiming to deliver a positive and enjoyable experience for its clients.
The team includes senior designers Karen Buss, Kerry Ann Rodriguez, and Sara Brown; tile designers Nicci Winrock and Deb O’Connor; closet designer Maria Claire; office manager Melyssa Gould; project managers and installers Tom Hanley and Ted Fox; operations manager Dave Weston; installer Kate Deasy; warehouse manager Ryan Kent; marketing manager Lauren Wixom; president Ross Pino; and founder and CEO Gary Pino. Clients can engage with an experienced designer during an initial consultation to explore ideas, review inspiration, and assess scope, budget, and timeline. The process continues with an in-home visit where the team takes measurements and photos to reference throughout the project. The business maintains a presence in the Piano Works Mall in East Rochester, NY, and offers a virtual showroom tour for those interested in seeing their work.
The business has earned a reputation as a firm that homeowners, designers, architects, and tradespeople know and trust. Its 5.00 rating reflects the positive feedback from customers who have reviewed its services. The long-standing history since 1970 and the consistent focus on quality craftsmanship and attention to detail contribute to its standing in the local market.
Concept II Kitchen & Bath brings decades of design-build expertise to kitchen remodeling in Pittsford, NY, combining skilled craftsmanship with a collaborative process to create distinctive residential spaces.
BizScoreAI gives Concept II Kitchen & Bath a technical score of 93 out of 100. This means the website is technically sound, secure, and indexable, allowing search engines to read it without errors. The business also holds a discoverability score of 75 out of 100. This ensures AI crawlers are allowed access to every page, which is the first step before any AI assistant can recommend the business.
BizScoreAI scanned the website concept-ii.com on July 16, 2026. Concept II Kitchen & Bath has a BizScore of 44 out of 100. The website audit behind the SEO score ran on October 30, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 4 of 30 points, AI Trust Signals 14 of 20 points.
Website audit sub-scores (out of 100): On-Page 73, Technical 95, Performance 74, Content 5.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).
Browse: Businesses in Pittsford, NY · Kitchen Remodeler in New York · Businesses in New York
Read by AI engines 6 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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