Run a free full auditGrounded Path Counseling is a Mental Health Counselor in Orchard Park, NY. Owned and operated by Brian Costello, a Licensed Clinical Social Worker and Credentialed Alcoholism and Substance Abuse Counselor (CASAC II), the practice provides individual and group mental health therapy in Western New York. Services include EMDR therapy, counseling for anxiety, relationship issues, and trauma. Costello has over 12 years of experience and utilizes a holistic, spiritual, and mind-body approach. The business holds a 5.00 rating based on 6 reviews.
Costello’s philosophy focuses less on pathology and more on how experiences shape individuals, using trauma-informed, evidence-based therapies within a confidential and adaptable framework. The practice offers a free 15-minute consultation for new clients and provides appointments in a warm office at the Barrington Professional Centre or via teletherapy. Costello’s work has been featured in local media, including the Buffalo News and several WNY podcasts. The counseling environment emphasizes safety, warmth, and compassion, aiming to create a space for truth-telling and laughter.
The practice offers specialized offerings such as the “Let’s Talk” men’s group, a six-week series on personal growth and masculinity, and webinars on parts work to help clients understand inner hurts and protective psychological patterns. The “Meeting Yourself: A Journey Through Parts Work” webinar is an educational and experiential session designed to connect participants with parts of themselves. Appointments typically occur weekly or bi-weekly. All necessary documentation for insurance reimbursement is provided upon request, and clients are encouraged to inquire about Out of Network mental or behavioral health services with their provider.
Grounded Path Counseling brings Brian Costello’s holistic, trauma-informed expertise to the Orchard Park community, offering specialized therapy and group support for those seeking healing and personal growth.
Located on N Buffalo St Suite in Orchard Park, NY, the practice is about 0.1 miles from the Orchard Park Historical Society and near other local landmarks such as the Town of Orchard Park and the Village of Orchard Park.
SEOScanPRO awarded a Technical score of 86 out of 100. The Discoverability score of 75 out of 100, also from SEOScanPRO, shows that AI crawlers are allowed in and can find every page of the website, which is the first step before any AI assistant can recommend the business.
BizScoreAI scanned the website groundedpathcounseling.com on July 6, 2026. Grounded Path Counseling has a BizScore of 50 out of 100. The website audit behind the SEO score ran on October 29, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 1 of 30 points, AI Trust Signals 14 of 20 points.
Website audit sub-scores (out of 100): On-Page 58, Technical 86, Performance 79, Content 54.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, XML Sitemap.
Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Meta Description (warning), Author Signals (warning).
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