42 / 100

BizScore

How we score
24
AI Visibility
20
AI Ready
—
AI Agent ReadinessNot audited yet
56
SEO Performance
15
Freshness
90
Google Rating
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Contact Information

Location

About Howland Pump & Supply Co

Howland Pump & Supply Co is an HVAC and plumbing supply business in Ogdensburg, NY, located at 7611 NY-68. The company serves contractors, homeowners, municipalities, and facilities with plumbing, heating, HVAC, pump, and water system supplies. Founded in 1855 as Babcock Pump, it was purchased by J.C. Howland in 1910 and renamed Howland Pump & Supply Co Inc in 1937. In 2018, the company acquired Hulbert Brothers Inc and related Vermont entities, expanding to a network of 17 locations across New York and Vermont. It holds a rating of 4.50 based on customer reviews.

The Ogdensburg location provides professional-grade plumbing, heating, HVAC, hydronics, water systems, PVF products, contractor tools, and commercial supplies. The team assists customers with product selection, compatibility questions, technical information, availability, local pickup, and delivery options. Commercial customers may access customized pricing, online account access, branch support, and jobsite delivery. The inventory includes products from leading manufacturers in plumbing, HVAC, hydronics, water systems, pumps, valves, fittings, and contractor tools. The company has grown from a single business into a network of 17 locations serving communities across New York and Vermont.

Howland Pump & Supply Co is known for its positive rating from the customers who have reviewed it. The business has served the area for over 170 years, providing dependable products and knowledgeable service. It stands as a long-standing local resource for contractors and homeowners in Ogdensburg and the surrounding region.

Howland Pump & Supply Co brings over 170 years of local expertise to Ogdensburg, NY, offering contractors and homeowners reliable HVAC and plumbing supplies backed by experienced staff.

Howland Pump & Supply Co sits on NY-68 in Ogdensburg, about half a mile from Ogdensburg International Airport and State Highway 37. It is also located roughly 0.6 miles from Paterson Street and 0.7 miles from John F. Kennedy Elementary School.

BizScoreAI gives the business a Discoverability score of 75 out of 100, which measures whether AI crawlers can find every page of the website so they can recommend the business. The company also receives a Performance score of 74 out of 100, which measures how quickly the website loads to keep visitors engaged and aid search engine ranking.

Score Summary

BizScoreAI scanned the website howlandpump.com on July 6, 2026. Howland Pump & Supply Co has a BizScore of 42 out of 100. The website audit behind the SEO score ran on October 29, 2026.

  • AI Visibility24 out of 100
  • SEO56 out of 100
  • Google rating4.5 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 52, Technical 58, Performance 68, Content 45.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Howland Pump & Supply Co

AI Visibility Score

How visible is this business to AI-powered search engines

24 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
33/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

56 /100
On-Page
52/100
Technical
58/100
Performance
68/100
Content
45/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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