Columbia Factory Store of Niagara Falls

Sporting Goods Store Niagara Falls, NY
57 / 100

BizScore

How we score
41
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
77
SEO Performance
—
Freshness
86
Google Rating
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Contact Information

Location

About Columbia Factory Store of Niagara Falls

Columbia Factory Store of Niagara Falls is a sporting goods store in Niagara Falls, NY, located at 1927 Fashion Outlets Blvd #376. The store operates out of the Fashion Outlets of Niagara mall and carries a large inventory of apparel, footwear, and accessories designed for outdoor enthusiasts. The selection includes innovative outerwear, sportswear, and performance products intended to keep customers warm, dry, cool, and protected year-round. Specific offerings include men's and women's winter boots, ski jackets, insulated winter coats, and beanies. The store serves customers planning activities such as exploring Niagara Falls State Park, snow tubing at Letchworth State Park, or skiing at Buffalo Ski Center.

The business emphasizes engineering for unpredictable natural conditions, focusing on gear that performs in various weather scenarios. In-store offers include clearance events with discounts of up to 70 percent. The store is open seven days a week, with hours ranging from 11:00 AM to 6:00 PM on Sundays and 10:00 AM to 7:00 PM Monday through Wednesday, extending to 8:00 PM on Thursdays, Fridays, and Saturdays. Customers can also access membership benefits that include free shipping, points with purchase, and welcome or birthday offers.

The business holds a rating of 4.30 based on 123 customer reviews. This reputation reflects a solid track record established through serving a large base of customers in the area. The store provides a local option for purchasing specialized outdoor equipment in Niagara Falls, NY.

Score Summary

BizScoreAI scanned the website stores.columbia.com on July 16, 2026. Columbia Factory Store of Niagara Falls has a BizScore of 57 out of 100.

  • AI Visibility41 out of 100
  • SEO77 out of 100
  • Google rating4.3 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 76, Technical 97, Performance 88, Content 46.

Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Google Business Profile Link, LocalBusiness Schema, AI-Parseable Headings, Meta Description, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Columbia Factory Store of Niagara Falls

AI Visibility Score

How visible is this business to AI-powered search engines

41 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
33/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

77 /100
On-Page
76/100
Technical
97/100
Performance
88/100
Content
46/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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