Run a free full auditUrban Angler is a fishing store in New York, NY. For over 30 years, the business has served a worldwide customer base with high-quality gear tailored for stream fishing and flats fishing. The shop specializes in concierge travel services and hosted fly fishing adventures, helping anglers prepare for trips to destinations like Montana. Located at 381 5th Ave 2nd Floor, it carries products from brands such as Simms, Patagonia, Rio, Wapsi Fly, TFO, and Fishpond. The staff provides expert advice, casting lessons, and private fly tying instruction for beginners and advanced tyers alike.
The store offers one-hour private casting lessons for individuals or groups of up to four students, as well as private fly tying lessons in one-hour blocks. These instruction sessions cover both freshwater and saltwater patterns and can be conducted in-store or via home visits in Manhattan and Brooklyn. Urban Angler also hosts in-store events ranging from book signings to fly-tying presentations. Customers can purchase gift cards for instant email delivery or physical mailing. The inventory includes best-selling items like Rio Powerflex Plus Leaders and Wapsi Fly Thread, alongside new arrivals such as Patagonia Stealth packs and Simms G3 Pro waders.
Operating hours are Monday through Friday from 10am to 6pm, Saturday from 10am to 5pm, and closed on Sundays and observed holidays. The shop maintains a clean, organized layout on the second floor, accessible via elevator from the ground floor entrance at Door Buzzer #02. Reviews highlight the knowledgeable and kind staff, with customers praising the helpful guidance for newcomers and the quality of instruction from founder Jon. The store is noted for having the specific gear customers need and providing a welcoming environment for those entering the sport.
Urban Angler combines decades of industry experience with personalized instruction, making it a central resource for fly fishing enthusiasts in New York.
The shop sits on the second floor of 381 5th Ave, just steps from the intersection of 5th Avenue and West 36th Street. It is located about 0.1 miles from landmarks such as the CUNY Graduate School and University Center and the Martin E. Segal Theatre Center.
SEOScanPRO awarded a perfect 100 out of 100 for Discoverability, ensuring AI crawlers can access every page so the business can be recommended by AI assistants. A Technical score of 96 out of 100 confirms the website is secure and indexable, allowing search engines to read the site without errors.
BizScoreAI scanned the website urbanangler.com on October 19, 2026. Urban Angler has a BizScore of 71 out of 100.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 28 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 73, Technical 75, Performance 88, Content 75.
Strengths: 8 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Google Business Profile Link, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 9 checks. FAQPage Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning), Author Signals (warning).