Run a free full auditThe Vitamin Shoppe of New York is a health food store in New York, NY, located at 385 Fifth Ave. It offers vitamins, supplements, protein powders, bars, natural beauty and skin products, aromatherapy items, and energy drinks. The store serves customers in the heart of New York City, including those near Midtown, Chelsea, and the Garment District. It holds a rating of 4.30 based on 149 reviews.
The location at 385 Fifth Avenue describes itself as a destination for health and wellness, featuring a selection of vitamins, pre-workout essentials, and probiotics. The store employs Health Enthusiasts to assist customers with their wellness journeys and unique health needs. Shoppers can explore products from various brands and find items for fitness and nutrition goals. Customers can access nutrition coaching through virtual one-on-one appointments with nutritionists. The store accepts payment through Klarna for split payments and supports military personnel with a 20% discount on Mondays for active-duty and former service members.
Customers can order online or via the app and choose in-store pickup to avoid shipping fees. The store also participates in the Healthy Awards program, which allows members to earn points for purchases and other activities to receive cash back awards. Additionally, the business offers Auto Delivery for refills. The store supports reusable bags and provides returns for products purchased online or over the phone.
The Vitamin Shoppe of New York maintains a solid reputation among the customers it has served, backed by an established track record built on a large base of customer reviews. This standing reflects the consistent feedback from the 149 reviews that contribute to its 4.30 rating.
The Vitamin Shoppe of New York combines its extensive selection of wellness products with a strong customer reputation to serve the health needs of New York residents.
The store sits on Fifth Avenue just steps from West 36th Street and Martin E. Segal Theatre Center. It is also near the CUNY Graduate School and University Center and East 34th Street.
BizScoreAI gives the business a Performance score of 80 out of 100. This strong speed keeps visitors on the page and helps search engine rankings. The Content Quality score is 75 out of 100. This solid rating means AI assistants can quote the clear answers on the site directly.
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BizScoreAI scanned the website locations.vitaminshoppe.com on June 7, 2026. The Vitamin Shoppe of New York has a BizScore of 56 out of 100. The website audit behind the SEO score ran on October 25, 2026.
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 8 of 20 points.
Website audit sub-scores (out of 100): On-Page 71, Technical 72, Performance 61, Content 88.
Strengths: 4 checks passed. AI Content Blocking, Q&A Content, AI-Parseable Headings, About/Team Page.
Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).
Read by AI engines 1 time in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business