60 / 100

BizScore

42
AI Visibility
AI Agent ReadinessNot audited yet
74
SEO Performance
86
Google Rating

Contact Information

  • Address
    303 Lafayette StNew York, NY 10012 Get directions Opens in a new window, New York, New York, 10012
  • Website
    rei.com

Location

About REI of New York

REI of New York is a clothing store in New York, NY, specializing in outdoor gear, camping equipment, and sporting goods for enthusiasts of all levels. Serving the local community and visitors alike, the store offers a full range of products including hiking and trekking poles, backpacking supplies, and apparel designed for active lifestyles. With a strong focus on sustainability and outdoor stewardship, REI provides in-store services such as bike repair and expert guidance on gear selection. The store has built a reputation for knowledgeable staff and high-quality equipment, supported by a 4.3-star rating from 1,965 reviews. Though it is set to close permanently on July 23, 2026, it continues to serve customers through in-store shopping and online orders.

The REI SoHo Flagship Store operates as a full-service retail location with a deep commitment to the outdoor community. As a member-owned co-op, it emphasizes shared values, environmental responsibility, and access to the outdoors for all. The store’s team includes trained professionals in bike repair and outdoor gear expertise, offering personalized service to help customers find the right equipment for their adventures. REI also promotes sustainability through initiatives like going bag-free and encouraging reusable shopping solutions. The store has long been a hub for outdoor enthusiasts in New York, supporting both recreational and professional pursuits through its extensive product offerings and educational resources.

Located on Lafayette Street in New York, the store sits in the heart of the SoHo neighborhood, just a short walk from the bustling Broadway-Lafayette Street subway station. Its proximity to public transit makes it easily accessible, with nearby access to the 6, B, D, F, M, R, and W trains. The location is surrounded by the cultural and commercial energy of downtown Manhattan, placing it within a vibrant urban landscape that values both recreation and community engagement.

REI of New York stands out for its comprehensive, well-documented presence online, with a website that clearly communicates its services, values, and mission. Its strong digital footprint and consistent, detailed information reflect a business deeply invested in transparency and customer support. The store’s reputation is built on decades of trust, expert service, and a commitment to the outdoor lifestyle.

As a cornerstone of New York’s outdoor community, REI of New York has long inspired residents and visitors to connect with nature, whether through a weekend hike or a city-side adventure.

Services:

  • Adventure Gear
  • Bike Shop Services
  • Biking
  • Camp & Hike Gear Sales
  • Camping
  • Climbing
  • Climbing Equipment
  • Climbing Equipment Sales

Contact REI of New York

AI Visibility Score

How visible is this business to AI-powered search engines

42 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
93/100
AI Trust Signals
20/100

Ways to improve this score

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FAQPage Schema Missing
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SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
77/100
Technical
78/100
Performance
86/100
Content
55/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

/100
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