66 / 100

BizScore

Top 53% How we score
54
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
87
SEO Performance
—
Freshness
82
Google Rating
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Contact Information

Location

About Extra Butter of New York

Extra Butter of New York is a men's clothing store in New York, NY. The boutique offers a curated selection of premium sneakers and streetwear, featuring brands such as Nike, Jordan, Adidas, New Balance, Stone Island, Fear of God Essentials, Brooks, and Puma. It also carries apparel from Entire Studios, including items like the Eternal Zip Hoodie, Standard SweatShort, and Scuba Zip Hoodie. The store serves customers in the New York area with a focus on cinematic storytelling and trend-savvy product launches. It holds a 4.10 rating based on 333 customer reviews.

Founded in 2007, Extra Butter began as an independent lifestyle brand combining passions for film, fashion, and culture. The company has built its reputation through a unique approach that curates a best-in-class assortment of products and provides exceptional customer service. The brand maintains a flagship store in New York City’s Lower East Side neighborhood and operates a second location in Long Island City, Queens. It has expanded its presence through collaborations with influential tastemakers and top-tier fashion brands, captivating a growing global audience through private label apparel, accessory lines, and unique product launch activations.

The store offers a range of specific products, including the Nike Mens Dunk Low Retro QS "CBGB" Shoes, which feature a leather upper that softens with wear and a rubber outsole with a classic pivot circle. It also stocks the Nike Mens Air Force 1 Low Cracked Leather Shoes, known for their breathable perforated toe box and genuine leather construction. Other notable items include the Brooks x Alex Zono Ghost Trail Mens Shoes, the Salomon XT-6 Gore-Tex Shoes, and the Nike x Terror Squad Air Force 1 Low Shoes, which features embroidery honoring the hip-hop legacy of the Terror Squad. The boutique sells private label apparel and accessory lines, hosting unique product launch activations to captivate its audience.

Extra Butter of New York has established a strong local reputation, supported by an established track record built on a large base of customer reviews. Its positive rating reflects the satisfaction of the 333 customers who have reviewed the store. The business is known for its signature cinematic experience and its ability to blend high-end streetwear with a distinct cultural narrative.

Rooted in the Lower East Side, Extra Butter of New York defines the local men's clothing scene through its dedication to premium sneakers and curated streetwear, offering a distinct shopping experience that resonates with the city's fashion-conscious community.

The store is located on Orchard Street in New York, just a short walk from the intersection with Allen Street and Delancey Street. It sits near the Lower East Side Tenement Museum and the D3 Busline station.

BizScoreAI awards the business a perfect 100 out of 100 for Content score, which ensures the website carries substantial and relevant content that search engines reward with better visibility. The business also achieves a solid 75 out of 100 for Content Quality score, meaning the site clearly answers customer questions and describes its pages in a way that AI assistants can quote directly. Additionally, the store ranks number 2 of 14 Men's clothing store businesses that BizScoreAI has scored in New York.

Services:

  • Accessories Sales
  • Apparel Releases
  • Apparel Sales
  • Branded Products
  • Footwear Releases
  • Footwear Sales
  • Online Shopping

Score Summary

BizScoreAI scanned the website extrabutterny.com on September 20, 2026. Extra Butter of New York has a BizScore of 66 out of 100.

  • AI Visibility54 out of 100
  • SEO87 out of 100
  • Google rating4.1 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 11 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 95, Technical 93, Performance 72, Content 89.

Strengths: 8 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Rich Schema Types, Q&A Content, AI-Parseable Headings, XML Sitemap.

Areas to improve: 10 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Extra Butter of New York

AI Visibility Score

How visible is this business to AI-powered search engines

54 /100
AI Discovery
100/100
Structured Data
44/100
Content Readiness
80/100
AI Trust Signals
40/100

Ways to improve this score

FAQPage Schema Missing
Google Business Profile Link
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

87 /100
On-Page
95/100
Technical
93/100
Performance
72/100
Content
89/100

Ways to improve this score

Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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