Run a free full auditAutoCraft NYC is a car detailing and automotive customization business in New York, NY, located at 621 W 46th St. Services include electrical and mechanical diagnostics, integrated vehicle technology, and deep detailing with ceramic coatings and finish restoration. The business holds a 4.70 rating based on 113 Google reviews. The team is led by Stefano Loria, who has over 30 years of experience in automotive customization and previously operated AutoDesign NYC. His work earned a feature in an Apple commercial. Steve Pello joined the team in 2020 and has over 35 years of experience, including work with Classic Coach Ferrari on vintage Ferrari restorations and participation in SEMA builds. He handles custom fabrication, restoration, and vehicle electronics, including custom audio systems and radar detector integration. Pedro Rodriguez joined in 2023, bringing experience in diagnostics, mechanical systems, and restoration from his early days working on classic cars in Spain. Customers seek the shop for custom work, detailing, paint repair, and older vehicle care. Reviews highlight the team’s ability to handle full restorations and fix nagging issues on older cars, with one customer noting their 20-year-old Land Cruiser received amazing care. Another praised the Platinum Exterior Detail for making their vehicle look like a dream, while a third appreciated the owner’s professionalism in restoring a paint job to look like new. The team helps identify parts, labor, and timing to turn rough ideas into practical, well-executed results. The business maintains a positive rating from the customers who have reviewed it, reflecting a reputation for precision and care. Located in the heart of Manhattan’s Midtown just off the West Side Highway, the shop is positioned between the Hudson River Greenway and 11th Avenue, offering convenient access from the boroughs, Westchester, and New Jersey. Pickup and delivery services are available for higher-end customers. AutoCraft NYC combines decades of specialized automotive craftsmanship with a deep understanding of Manhattan’s vehicle owners, delivering bespoke customization and detailing that meets the high standards expected in New York.
The business sits on West 46th Street, roughly 54 meters from the intersection with 11th Avenue and 188 meters from 12th Avenue. It is also within 302 meters of the Intrepid Museum.
BizScoreAI awarded the business a Technical score of 94 out of 100, ensuring the website is secure and readable for search engines. A Discoverability score of 75 out of 100 confirms that AI crawlers can access every page, allowing AI assistants to recommend the business.
BizScoreAI scanned the website autocraftnyc.com on July 14, 2026. AutoCraft NYC has a BizScore of 57 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 11 of 20 points.
Website audit sub-scores (out of 100): On-Page 65, Technical 94, Performance 81, Content 73.
Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Hyperlocal Targeting, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Local Multimedia (warning), Author Signals (warning).
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Read by AI engines 1 time in the last 30 days.
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