Run a free full auditHowland Pump and Supply Company is a plumber in Massena, NY, located at 15039 NY-37. It serves industrial accounts, commercial contractors, municipal utility departments, and residential customers in Massena, St. Lawrence County, and along the St. Lawrence Seaway. The business holds a 4.30 rating based on customer reviews. The company provides PVF products, including pipe, valves, and fittings, as well as industrial water systems, pumps, boilers, and commercial plumbing products. Inventory includes plumbing, heating, HVAC, hydronics, water systems, and contractor tools. Howland Pump and Supply Company has operated since 1855. The business has grown into a network of 17 locations across New York and Vermont. Commercial customers receive customized pricing, online account access, branch support, and jobsite delivery. Staff members assist with product selection, compatibility questions, technical information, and availability. The business is known for its positive rating from customers who have reviewed it. Howland Pump and Supply Company provides professional-grade plumbing, heating, and HVAC supplies to the Massena community.
Howland Pump and Supply Company is located on NY-37 in Massena, NY, approximately 1.4 miles from Hutchins Creek and State Highway 37B.
BizScoreAI gives the business a Discoverability score of 75 out of 100, which ensures AI crawlers can access every page so the business can be recommended by AI assistants. The Performance score is 74 out of 100, reflecting fast website loading that keeps visitors engaged and supports search engine rankings.
BizScoreAI scanned the website howlandpump.com on July 18, 2026. Howland Pump and Supply Company has a BizScore of 44 out of 100. The website audit behind the SEO score ran on October 31, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 10 of 20 points.
Website audit sub-scores (out of 100): On-Page 52, Technical 58, Performance 81, Content 45.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.
Areas to improve: 11 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).
Browse: Businesses in Massena, NY · Plumber in New York · Businesses in New York
Read by AI engines 6 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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