Howland Pump and Supply Company

Plumber Massena, NY
44 / 100

BizScore

How we score
24
AI Visibility
0
AI Ready
—
AI Agent ReadinessNot audited yet
59
SEO Performance
15
Freshness
86
Google Rating
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Contact Information

Location

About Howland Pump and Supply Company

Howland Pump and Supply Company is a plumber in Massena, NY, located at 15039 NY-37. It serves industrial accounts, commercial contractors, municipal utility departments, and residential customers in Massena, St. Lawrence County, and along the St. Lawrence Seaway. The business holds a 4.30 rating based on customer reviews. The company provides PVF products, including pipe, valves, and fittings, as well as industrial water systems, pumps, boilers, and commercial plumbing products. Inventory includes plumbing, heating, HVAC, hydronics, water systems, and contractor tools. Howland Pump and Supply Company has operated since 1855. The business has grown into a network of 17 locations across New York and Vermont. Commercial customers receive customized pricing, online account access, branch support, and jobsite delivery. Staff members assist with product selection, compatibility questions, technical information, and availability. The business is known for its positive rating from customers who have reviewed it. Howland Pump and Supply Company provides professional-grade plumbing, heating, and HVAC supplies to the Massena community.

Howland Pump and Supply Company is located on NY-37 in Massena, NY, approximately 1.4 miles from Hutchins Creek and State Highway 37B.

BizScoreAI gives the business a Discoverability score of 75 out of 100, which ensures AI crawlers can access every page so the business can be recommended by AI assistants. The Performance score is 74 out of 100, reflecting fast website loading that keeps visitors engaged and supports search engine rankings.

Score Summary

BizScoreAI scanned the website howlandpump.com on July 18, 2026. Howland Pump and Supply Company has a BizScore of 44 out of 100. The website audit behind the SEO score ran on October 31, 2026.

  • AI Visibility24 out of 100
  • SEO59 out of 100
  • Google rating4.3 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 52, Technical 58, Performance 81, Content 45.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Howland Pump and Supply Company

AI Visibility Score

How visible is this business to AI-powered search engines

24 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
33/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

59 /100
On-Page
52/100
Technical
58/100
Performance
81/100
Content
45/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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