Helendale Dermatology & Medical Spa of Irondequoit

Dermatologist Irondequoit, NY
53 / 100

BizScore

How we score
37
AI Visibility
83
AI Ready
—
AI Agent ReadinessNot audited yet
73
SEO Performance
100
Freshness
84
Google Rating
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Contact Information

Location

About Helendale Dermatology & Medical Spa of Irondequoit

Helendale Dermatology & Medical Spa is a dermatologist in Irondequoit, NY. The practice provides medical dermatology, cosmetic dermatology, body contouring, and medical spa services. The medical team evaluates and diagnoses diseases of the skin, hair, lips, and mouth, treating conditions such as skin cancer, acne, psoriasis, rosacea, shingles, and dermatitis. Body contouring services utilize CoolSculpting technology to address stubborn fat accumulation. The medical spa offers fully customized skin care plans and cosmetic treatments. The practice also features a skincare boutique selling medical grade products for acne, rosacea, dermatitis, and anti-aging, including TNS Advanced Serum by SkinMedica, Total Eye 3-1 Renewal Therapy SPF35 by Colorescience, Skin Ultimate by jane iredale, RevitaLash Advanced Eyelash Conditioner, Cleanance Concentrate by Avène, Enhance Brightening Serum by Glytone, Restorative Skin Complex by Alastin, and D-E-J Eye Cream by Revision.

Dr. Elizabeth Arthur, MD, is the owner and a licensed, board-certified dermatologist who opened the practice in 2004. She has practiced dermatology for twenty years, completing medical school at Hahnemann University Medical School and a residency program. Dr. Arthur teaches dermatology procedures to medical students and residents at Rochester General and Strong Memorial Hospital and has conducted clinical trials on acne, rosacea, psoriasis, eczema, and hair loss. Her team includes physician assistants Amy Daley and Greg Branche, family nurse practitioner Katie Williams, practice administrator Traci Grapensteter, licensed estheticians Cassandra Siudara, Stacey Tesch, and Samantha Hovey, clinical nursing supervisor and certified CoolSculpting and CoolTone technician Nikki Piacelli, LPN, and certified CoolSculpting and CoolTone technician Dagny Williams, LPN. Dr. Arthur discusses topics such as hair removal, microblading, microneedling, sunscreen, basic skin care, acne, Botox, fillers, Sculptra, and Vbeam on the Shannon Joy Show.

The practice holds a rating of 4.20 based on customer reviews. It is recognized for the positive rating from the customers who have reviewed it.

Helendale Dermatology & Medical Spa combines board-certified medical expertise with cosmetic innovation to serve the Irondequoit community.

Helendale Dermatology & Medical Spa is located on Helendale Road in Irondequoit, New York, near the intersection with Empire Boulevard and the Outer Loop. The practice is situated approximately a quarter mile from Laurelton Fire Department and close to McAvoy Memorial Park.

BizScoreAI awards the practice a Content Quality score of 100 out of 100, meaning the website clearly describes its services and answers customer questions in a way that AI assistants can quote directly. The business receives a Technical score of 91 out of 100.

Score Summary

BizScoreAI scanned the website helendalederm.com on June 15, 2026. Helendale Dermatology & Medical Spa of Irondequoit has a BizScore of 53 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility37 out of 100
  • SEO73 out of 100
  • Google rating4.2 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 8 of 25 points, Content Readiness 22 of 30 points, AI Trust Signals 7 of 20 points.

Website audit sub-scores (out of 100): On-Page 79, Technical 95, Performance 76, Content 40.

Strengths: 5 checks passed. AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, Meta Description.

Areas to improve: 6 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Helendale Dermatology & Medical Spa of Irondequoit

AI Visibility Score

How visible is this business to AI-powered search engines

37 /100
AI Discovery
0/100
Structured Data
32/100
Content Readiness
73/100
AI Trust Signals
35/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
About/Team Page Missing
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SEO Score

Technical SEO health and search engine optimization

73 /100
On-Page
79/100
Technical
95/100
Performance
76/100
Content
40/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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