PPS Advisors, Inc. of Holtsville

Financial Planner Holtsville, NY
59 / 100

BizScore

How we score
49
AI Visibility
58
AI Ready
—
AI Agent ReadinessNot audited yet
69
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

Location

About PPS Advisors, Inc. of Holtsville

PPS Advisors, Inc. of Holtsville is a Financial Planner in Holtsville, NY. The firm helps clients with retirement, educating children or grandchildren, and accumulating or preserving wealth. It provides comprehensive wealth management and financial planning services. The business has served clients for over 30 years. It holds a rating of 5.00 based on customer reviews.

PPS Advisors focuses on fiduciary management, providing objective recommendations that are in the client's best interest. The firm delivers hands-on, tailored solutions designed to balance a client's life and prepare for the future. Trust and empathy are central to its approach, with a commitment to building personal relationships and offering a personal touch. The advisors work to identify personal dreams and financial goals to design a path for the future.

Lawrence Passaretti serves as the Founder, Chief Executive Officer, and Chief Investment Officer. He works with the investment team to provide allocation strategies according to the macroeconomic environment. He also acts as an advisor to a portion of the client base, cultivating ongoing relationships. Prior to joining AXA Advisors, LLC in 1986, Lawrence was a licensed investment counselor for a major Wall Street firm. During that time, he was elected to the AXA Hall of Fame. Gus Catanzaro serves as the Chief Operating Officer.

The business maintains a positive rating from the customers who have reviewed it. This standing reflects the satisfaction of those who have engaged with the firm's wealth management and financial planning services in Holtsville.

PPS Advisors, Inc. of Holtsville brings over 30 years of fiduciary experience to wealth management and financial planning for residents of Holtsville, NY.

BizScoreAI awarded PPS Advisors a perfect 100 out of 100 for Schema and Structure score, which ensures that AI assistants and search engines clearly understand the business and its offerings. The firm also achieved a strong 87 out of 100 for Performance score, reflecting fast website loading that keeps visitors engaged and supports search engine ranking.

Score Summary

BizScoreAI scanned the website ppsadvisors.com on July 8, 2026. PPS Advisors, Inc. of Holtsville has a BizScore of 59 out of 100. The website audit behind the SEO score ran on October 29, 2026.

  • AI Visibility49 out of 100
  • SEO69 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 30 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 71, Technical 60, Performance 82, Content 63.

Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Local Multimedia, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Hyperlocal Targeting (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 7 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact PPS Advisors, Inc. of Holtsville

AI Visibility Score

How visible is this business to AI-powered search engines

49 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
100/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
Structured Data
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

69 /100
On-Page
71/100
Technical
60/100
Performance
82/100
Content
63/100

Ways to improve this score

Improve Technical
Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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