Beauty Pools Inc
Contact Information
-
Address
2000 Commerce Pkwy, Depew, NY -
Phone
(716) 683-9500 -
Website
beautypools.com
Location
About Beauty Pools Inc
Beauty Pools Inc is a Pool Service in Depew, NY, located at 2000 Commerce Pkwy. The company provides complete swimming pool repair, renovation, and new sales across Western New York, serving areas including Buffalo, Lancaster, Williamsville, Clarence, Tonawanda, Batavia, Syracuse, and Rochester. They also deliver free dirt and fill for projects. The business holds a 4.10 rating based on customer reviews.
Beauty Pools has built thousands of residential and commercial pools since 1954, starting as a Silo company and constructing its first gunite pool in 1956 by Artel Metz. The firm employs experienced designers and expert craftsmen to create custom in-ground gunite swimming pools and spas. They utilize the latest construction technology and innovative features to blend pool design with existing landscaping or create entirely new backyard environments. As a member of the Master Pools Guild, the company maintains quality standards intended to increase home value at resale.
In addition to design and construction, Beauty Pools offers a full service department for maintenance and repairs. They provide troubleshooting guidance for common issues such as pool lights, main drains, motors, and filter pressure. The company sells a variety of products for residential and commercial customers, including acrylic spas, patio furniture, gas grills, pool toys, accessories, and pool chemicals. They operate a convenient store location for retail needs and offer delivery services for parts and supplies. Customer feedback highlights the professionalism of the sales and work crews, the helpfulness of the service department, and the overall quality of the craftsmanship.
The business is known for its long-standing presence in the industry and its positive rating from customers who have reviewed its services.
Beauty Pools Inc combines decades of custom pool building experience with comprehensive repair services to serve the Depew and Western New York communities.
Beauty Pools Inc holds a Technical score of 94 out of 100 from BizScoreAI, which measures whether the website is technically sound, secure and indexable, so search engines can read it without errors. The business also has an Authority score of 75 out of 100 from BizScoreAI, which measures whether the website shows who is behind the business, a trust signal AI assistants and search engines weigh when deciding whom to recommend.
Score Summary
BizScoreAI scanned the website beautypools.com on October 3, 2026. Beauty Pools Inc has a BizScore of 48 out of 100.
- AI Visibility26 out of 100
- SEO70 out of 100
- Google rating4.1 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 10 of 20 points.
Website audit sub-scores (out of 100): On-Page 71, Technical 94, Performance 66, Content 39.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, Meta Description, About/Team Page.
Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), XML Sitemap (warning), Author Signals (warning).
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