Run a free full auditStraight Smiles Orthodontics is an orthodontist in Centereach, New York, located at 213 Hallock Rd, Suite 4A. The practice provides orthodontic care for children, teens, and adults, and its services include traditional metal braces, clear ceramic braces, Invisalign clear aligners, interceptive orthodontics, two-phase orthodontic treatment, palatal expanders, temporary anchorage devices, space maintainers, orthodontic retainers, surgical orthodontics, digital radiography, and teeth whitening. Dr. William Rubino, known as Dr. Bill, is a specialty-trained orthodontist who earned his Doctorate of Dental Surgery from Stony Brook University School of Dental Medicine. The practice holds a rating of 4.90 from the customers who have reviewed it.
The office does not take a one-size-fits-all approach. Every treatment plan is tailored to the individual, and the practice offers all types of braces, aligners, and orthodontic appliance systems so that each patient's needs can be met. For children, the practice notes that most alignment and jaw growth problems can be identified by the first or second grade, and that the American Association of Orthodontists recommends a checkup with an orthodontic specialist no later than age 7. For adults, it offers cosmetic, convenient, and comfortable care for crooked, gapped, and otherwise misaligned smiles. Invisalign treatment uses 3-D computer imaging to plan a complete sequence of custom-made clear aligners that incrementally move teeth into place, offering a discreet alternative to traditional braces. The practice also maintains dedicated Invisalign resources covering treatment for teens, brides, and travelers, along with before-and-after photos, videos, and comparisons with braces and direct-to-consumer aligners.
Dr. Rubino describes his work as helping patients achieve healthier, more beautiful smiles, and notes that patients who once hid their smiles behind closed lips gain confidence as treatment progresses. He emphasizes understanding each patient's personal goals and concerns through clear and open communication, with the aim of lasting results. The practice welcomes new patients and treats children, teens, and adults alike.
With a 4.90 rating from its reviewers, Straight Smiles Orthodontics pairs specialty orthodontic training with a treatment menu broad enough to cover braces, clear aligners, and appliance systems for Centereach and the surrounding area.
BizScoreAI scanned the website longislandstraightsmiles.com on July 20, 2026. Straight Smiles Orthodontics of Centereach has a BizScore of 56 out of 100.
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 22 of 30 points, AI Trust Signals 11 of 20 points.
Website audit sub-scores (out of 100): On-Page 81, Technical 71, Performance 93, Content 78.
Strengths: 6 checks passed. AI Content Blocking, Google Business Profile Link, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page.
Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), XML Sitemap (warning), Author Signals (warning).
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