Run a free full auditPatagonia of Brooklyn is an outdoor clothing and equipment shop in Brooklyn, NY. The store offers a selection of Patagonia clothing and gear designed for climbing, trail running, fly fishing, travel, and other excursions throughout the city and beyond. It holds a rating of 4.30 based on 109 customer reviews.
The shop is housed in a red-brick industrial building constructed in 1920. Over the years, the structure has served as a mayonnaise factory, a techno music venue, and a collective art space. The store aims to act as an activist hub for the community near the banks of the East River. It supports local nonprofits through a Retail Grants Program for groups with direct-action agendas, a product donation program for environmental and community-based organizations, and by offering tabling space or volunteering with local groups. The business is part of a broader corporate commitment where Earth is considered the only shareholder, and it maintains an Ironclad Guarantee on everything it makes. It also supports grassroots activism through Patagonia Action Works, which connects individuals with environmental organizations working on land, water, climate, communities, and biodiversity issues.
Located at 70 N 6th St, the store sits in a vibrant area of Williamsburg. It is a short walk from the National Sawdust theater and the Music Hall of Williamsburg, both within a few tens of meters. Wythe Avenue is nearby, and Kent Avenue is about a tenth of a mile away. The Smorgasburg market is roughly a tenth of a mile from the store, while Marsha P. Johnson State Park is about two-tenths of a mile away.
The business has built a solid reputation among the customers it has served, with an established track record supported by a large base of customer reviews. This standing reflects the trust placed in the store by the local community.
Patagonia of Brooklyn combines a historic industrial setting with a focus on outdoor gear and local environmental support, serving the Brooklyn community with a distinct blend of retail and activism.
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BizScoreAI scanned the website patagonia.com on June 17, 2026. Patagonia of Brooklyn has a BizScore of 65 out of 100. The website audit behind the SEO score ran on October 23, 2026.
AI visibility scan by category: AI Discovery 5 of 25 points, Structured Data 8 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 14 of 20 points.
Website audit sub-scores (out of 100): On-Page 87, Technical 69, Performance 96, Content 55.
Strengths: 7 checks passed. AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), AI Crawler Access (warning), Speakable Schema (warning), Author Signals (warning).
Read by AI engines 1 time in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business