Patagonia of Brooklyn

Outdoor clothing and equipment shop Brooklyn, NY
65 / 100

BizScore

Top 100% How we score
53
AI Visibility
51
AI Ready
—
AI Agent ReadinessNot audited yet
77
SEO Performance
—
Freshness
86
Google Rating
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Contact Information

Location

About Patagonia of Brooklyn

Patagonia of Brooklyn is an outdoor clothing and equipment shop in Brooklyn, NY. The store offers a selection of Patagonia clothing and gear designed for climbing, trail running, fly fishing, travel, and other excursions throughout the city and beyond. It holds a rating of 4.30 based on 109 customer reviews.

The shop is housed in a red-brick industrial building constructed in 1920. Over the years, the structure has served as a mayonnaise factory, a techno music venue, and a collective art space. The store aims to act as an activist hub for the community near the banks of the East River. It supports local nonprofits through a Retail Grants Program for groups with direct-action agendas, a product donation program for environmental and community-based organizations, and by offering tabling space or volunteering with local groups. The business is part of a broader corporate commitment where Earth is considered the only shareholder, and it maintains an Ironclad Guarantee on everything it makes. It also supports grassroots activism through Patagonia Action Works, which connects individuals with environmental organizations working on land, water, climate, communities, and biodiversity issues.

Located at 70 N 6th St, the store sits in a vibrant area of Williamsburg. It is a short walk from the National Sawdust theater and the Music Hall of Williamsburg, both within a few tens of meters. Wythe Avenue is nearby, and Kent Avenue is about a tenth of a mile away. The Smorgasburg market is roughly a tenth of a mile from the store, while Marsha P. Johnson State Park is about two-tenths of a mile away.

The business has built a solid reputation among the customers it has served, with an established track record supported by a large base of customer reviews. This standing reflects the trust placed in the store by the local community.

Patagonia of Brooklyn combines a historic industrial setting with a focus on outdoor gear and local environmental support, serving the Brooklyn community with a distinct blend of retail and activism.

Services:

  • Climbing Gear
  • Clothing
  • Fleece Sweatshirts & Hoodies
  • Hiking Equipment
  • Jackets & Vests
  • Shirts
  • Sweaters

Score Summary

BizScoreAI scanned the website patagonia.com on June 17, 2026. Patagonia of Brooklyn has a BizScore of 65 out of 100. The website audit behind the SEO score ran on October 23, 2026.

  • AI Visibility53 out of 100
  • SEO77 out of 100
  • Google rating4.3 out of 5

AI visibility scan by category: AI Discovery 5 of 25 points, Structured Data 8 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 87, Technical 69, Performance 96, Content 55.

Strengths: 7 checks passed. AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), AI Crawler Access (warning), Speakable Schema (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Patagonia of Brooklyn

AI Visibility Score

How visible is this business to AI-powered search engines

53 /100
AI Discovery
20/100
Structured Data
32/100
Content Readiness
87/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
AI Crawler Access
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

77 /100
On-Page
87/100
Technical
69/100
Performance
96/100
Content
55/100

Ways to improve this score

Improve Content
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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