62 / 100

BizScore

How we score
48
AI Visibility
30
AI Ready
—
AI Agent ReadinessNot audited yet
75
SEO Performance
100
Freshness
—
Google Rating
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Contact Information

Location

About Bass Pro Shops of Auburn

Bass Pro Shops is a sporting goods store in Auburn, NY, located at 1579 Clark Street Rd. The retailer offers a wide selection of hunting, fishing, camping, and boating gear, along with outdoor apparel from brands such as Redhead, Natural Reflections, Carhartt, The North Face, Columbia, and Timberland. The store also stocks gift items, including bird feeders, bird seed, weather stations, bedding, and candles. Services on site include boat sales, boat and ATV service, an archery range, and in-store firearm safety classes. Bass Pro Shops Auburn offers free in-store and curbside pickup, as well as ship-to-store delivery. State hunting and fishing licenses are available for purchase. The store hosts special events throughout the year, including the Spring Fishing Classic, Fall Hunting Classic, Boat Show, Easter Event, Memorial Day Event, Family Summer Camp, Labor Day Event, Professional Bull Riding Event, Halloween, Ice Fishing Weekend, and Santa’s Wonderland.

The 85,000 square foot store features Adirondack lodge-style architecture, utilizing native building materials such as whole, split, peeled logs, bark, roots, burls, and native granite fieldstone for interior and exterior components. A massive fireplace and chimney built of cut stone are prominent features. The interior includes rustic wildlife displays, painted wall murals, and antique equipment. A central attraction is a 22,000 gallon fresh water fish tank stocked with trophy fish, where a biologist leads the Fish Feeding Frenzy at noon on Mondays, Wednesdays, and Fridays. Visitors can learn about over 15 different species of fresh water fish native to New York State lakes and waterways. The store also features an expansive TRACKER Indoor Boat Showroom and a Bass Pro Shops/Cabela's Boating Center.

Free tours are available for groups, allowing visitors to view the wildlife displays, murals, and antique equipment while learning from knowledgeable staff. The store is managed by General Manager Perry Planck and Boat Sales Manager Tony VanDitto, a Pro Staff member with whitetail deer recorded in multiple record books and USA/International Shooting Champion status. Another Pro Staff member, Roy Bilby, is a multi-species angler with over 30 years of tournament fishing experience and an avid hunter. The store offers limited numbers of motorized and standard wheelchairs for customer use.

Bass Pro Shops combines its extensive inventory of outdoor equipment and apparel with unique in-store experiences like the fish feeding and wildlife tours to serve the Auburn community.

The store sits on Clark Street Road, just steps from the Fingerlakes Mall, and is less than a mile from West Genesee Street.

BizScoreAI awarded a Technical score of 98 out of 100, ensuring the website is secure and easily read by search engines. The business also earned a Content Quality score of 75 out of 100, providing clear answers that AI assistants can quote directly.

Score Summary

BizScoreAI scanned the website stores.basspro.com on October 18, 2026. Bass Pro Shops of Auburn has a BizScore of 62 out of 100.

  • AI Visibility48 out of 100
  • SEO75 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 10 of 25 points, Content Readiness 19 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 77, Technical 98, Performance 77, Content 46.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, FAQPage Schema, Google Business Profile Link, Hyperlocal Targeting, Q&A Content, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), LocalBusiness Schema (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

Contact Bass Pro Shops of Auburn

AI Visibility Score

How visible is this business to AI-powered search engines

48 /100
AI Discovery
40/100
Structured Data
40/100
Content Readiness
63/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
Organization Schema Missing
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

75 /100
On-Page
77/100
Technical
98/100
Performance
77/100
Content
46/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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