Run a free full auditRich Custom Jewelry is a Jewelry Store in Spring Valley, NV, located at 840 S Rancho Dr #5. It operates as an on-site manufacturing studio specializing in custom engagement rings, laser repairs, and heirloom restoration. The business serves customers who prefer direct craftsmanship without third-party intermediaries, handling everything from ring sizing and stone setting to the restoration of vintage pieces. All work, including laser welding and CAD/CAM design, is completed within its own workshop rather than being shipped to off-site factories.
Founded in 1984 by Master Goldsmith Rich Fedelleck, the studio has operated for over 40 years as a family of artisans focused on old-school craftsmanship. The workshop combines traditional anvil skills with modern laser precision, equipped with laser welders for intricate fixes and CAD/CAM systems for custom design. Services include full-spectrum repairs such as gem polishing, prong and tip repairs, clasp replacement, scratch removal, and watch servicing. The store also offers certified appraisals for insurance or estate settlement, providing legally recognized documentation for jewelry investments. Additionally, Rich Custom Jewelry buys unwanted gold, diamonds, and estate pieces for cash or trade credit, allowing customers to fund new custom designs. For long-term care, the studio provides regular cleaning and inspections to prevent dust buildup, remove microscopic scratches, and identify loose prongs before stones are lost. Restoration work pays attention to period-specific details to conserve the original integrity of antique and heirloom items.
Rich Custom Jewelry stands out in the Las Vegas area by maintaining a direct connection between the customer and the craftsman, ensuring that every piece is handled with the same respect as the studio's own manufacturing output.
BizScoreAI scanned the website richcustomjewelry.com on June 6, 2026. Rich Custom Jewelry has a BizScore of 62 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 79, Technical 92, Performance 85, Content 65.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, About/Team Page, XML Sitemap.
Areas to improve: 6 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), Weak Heading Structure (warning), Meta Description (warning), Author Signals (warning).
Browse: Businesses in Spring Valley, NV · Jewelry Store in Nevada · Businesses in Nevada
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