Run a free full auditWilson-Bates Appliance is an Appliance Store in Elko, NV, located at 601 30th St. It holds a rating of 5.00 based on 0 reviews.
The business is part of Wilson-Bates, a family-run company founded in October 1935 by Mr. and Mrs. E.E. White in Twin Falls. Mr. White, known as the "Maytag Man," previously sold Maytag washers in Utah, Colorado, and Nevada before partnering with O.G. Bates. The Whites purchased their first store in Twin Falls and expanded across the Magic Valley, acquiring the Ely, Nevada location in 1955 and the Elko store in 2013. The company is now operated by the Whites' sons and daughter, with their current children also involved in the business. Mr. White retired in the late 1970s, and Mrs. White retired in 1983.
Customers can find kitchen appliances from top brands at guaranteed low prices, including a wide selection of washers and steamers. The store also offers living room, bedroom, and dining room furniture in contemporary, traditional, casual, and transitional styles. Outdoor furniture is available, including Adirondack seating from C.R. Plastic Products in various colors. The company emphasizes authenticity and realistic entertainment options through LED screens and MASTER Series technology.
Wilson-Bates operates as a social-purpose business, aiming to impact individuals, families, and wildlife. It supports community organizations such as the Boys & Girls Club, The Salvation Army, Idaho Food Bank, Pet Shelters & Clinics, Valley House, Safari Club, The College of Southern Idaho Scholarship Fund, United Way, Ducks Unlimited, Rocky Mountain Elk Foundation, Hospice Visions, Red Cross, National Wild Turkey Federation, St. Luke's Foundation, Toys For Tots, Sportsmen For Fish & Wildlife, Special Olympics, and many others throughout Idaho and Nevada.
Wilson-Bates Appliance combines a long history of family ownership with a commitment to community support, providing essential appliances and furniture to the Elko area.
Wilson-Bates Appliance is situated on 30th St in Elko, NV, just a short distance from the Dwight D. Eisenhower Highway and East Jennings Way. The store is located about half a mile from the Gold Country Casino and the National Weather Service office.
SEOScanPRO awarded the business a Performance score of 79 out of 100. This rating reflects how quickly the website loads, which keeps visitors on the page and is one of the factors search engines use in ranking.
BizScoreAI scanned the website wilsonbates.com on June 24, 2026. Wilson-Bates Appliance has a BizScore of 36 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 0 of 30 points, AI Trust Signals 0 of 20 points.
Website audit sub-scores (out of 100): On-Page 12, Technical 68, Performance 79, Content 55.
Strengths: 2 checks passed. AI Crawler Access, AI Content Blocking.
Areas to improve: 9 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Weak Heading Structure (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).
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