Run a free full auditWilson-Bates Appliance - Elko is an appliance repair business in Elko, NV, located at 601 30th St. It holds a rating of 5.00 based on customer reviews.
The business is part of Wilson-Bates, a family-run enterprise founded in October 1935 by Mr. and Mrs. E.E. White in Twin Falls. Mr. White began selling Maytag washers in Utah, Colorado, and Nevada by age 17, earning the nickname "the Maytag Man" in Ely, Nevada. After the Maytag Company shifted to wholesale and closed its retail stores, Mr. White partnered with banker O.G. Bates to launch Wilson-Bates Furniture. The family purchased their first store in Twin Falls and expanded across the Magic Valley, acquiring the Ely, Nevada, store in 1955 and the Elko location in 2013. The business is now operated by the Whites' two sons and their daughter, with their children also involved.
Wilson-Bates offers a wide selection of kitchen appliances from top brands, including washers and LED screens featuring MASTER Series technology. The inventory includes living room, bedroom, and dining room furniture in contemporary, traditional, casual, and transitional styles. Outdoor furniture options include C.R. Plastic Products Generation Adirondack chairs in various colors.
Wilson-Bates operates as a social-purpose business, supporting community outreach and organizations such as the Boys & Girls Club, the Salvation Army, the Idaho Food Bank, Pet Shelters & Clinics, Valley House, Safari Club, the College of Southern Idaho Scholarship Fund, United Way, Ducks Unlimited, the Rocky Mountain Elk Foundation, Hospice Visions, the Red Cross, the National Wild Turkey Federation, St. Luke's Foundation, Toys For Tots, Sportsmen For Fish & Wildlife, and the Special Olympics.
With a 5.00 rating from its customers, Wilson-Bates Appliance - Elko combines generations of family expertise with a commitment to serving the Elko community through quality appliance repair, furniture, and social responsibility.
Located on 30th St, the business sits about a mile from the Gold Country Casino and Roadhouse Casino.
The SEOScanPRO Performance score is 75 out of 100. This measures how quickly the website loads, which keeps visitors on the page and is one of the factors search engines use in ranking.
BizScoreAI scanned the website wilsonbates.com on June 24, 2026. Wilson-Bates Appliance - Elko has a BizScore of 28 out of 100. The website audit behind the SEO score ran on October 28, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 0 of 30 points, AI Trust Signals 0 of 20 points.
Website audit sub-scores (out of 100): On-Page 10, Technical 49, Performance 78, Content 25.
Strengths: 2 checks passed. AI Crawler Access, AI Content Blocking.
Areas to improve: 9 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Weak Heading Structure (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).
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