Rock 101 NM Music Academy – EDO of South Valley

Rock 101 NM Music Academy, EDO of South Valley is a music school in South Valley, NM, offering music lessons and programs for students aged 3 through adulthood. The academy provides individual music lessons, summer camps, adult music classes, band rehearsals, and specialized programs such as the Songwriter’s Collective, Band League Jr., and Band League for youth, as well as Sip & Strum for adults. With a focus on fostering teamwork, confidence, and intentional connections, Rock 101 creates an inclusive environment where students grow both individually and as part of a musical community. The school serves the South Valley and broader Albuquerque area, earning a 5.00 rating based on reviews from satisfied students and families.

Founded in 2011 by Kevin Herig, Rock 101 began with a summer program for 30 students and has since expanded into a full-year music education institution. Kevin, a UNM graduate with a degree in Entrepreneurial Studies, launched the school after his experience as a musician and band member. The academy’s mission centers on empowering the Albuquerque community through music, emphasizing mentorship, creativity, and connection. Over the years, Rock 101 has introduced initiatives like recording sessions, band photo shoots, holiday concerts, and partnerships with local organizations such as Music Go Round Albuquerque. The school continues to grow its programs, including seasonal offerings like the Songwriter’s Collective and Band League, which help students develop real-world musical skills in collaborative settings.

The academy is located at 261 Locust St NE in South Valley, Albuquerque, NM, within the East Downtown (EDO) neighborhood. It operates from the First Presbyterian Church building, a prominent local landmark. The school’s location places it in a central part of the city, accessible to residents across South Valley and nearby communities.

Rock 101 NM Music Academy stands out for its long-standing commitment to music education and community building in Albuquerque. With a 5.00 rating and a mission rooted in inclusivity and mentorship, it has become a trusted name in youth and adult music instruction. The school’s consistent programming, experienced leadership, and emphasis on hands-on learning reflect its deep integration into the local cultural fabric. As a locally-owned and operated institution, it continues to nurture musical talent and connection across generations in South Valley.