PRIDE&GROOM (Pet Grooming)

PRIDE&GROOM (Pet Grooming) is a Dog Groomer in Las Cruces, NM. The shop provides dog owners with coat‑specific grooming products and services, offering solutions for excessive shedding, dry or dull coats, sensitive skin, and dry paws, as well as a plant‑based flea‑and‑tick duo that keeps dogs fresh and adventure‑ready. Their natural, luxury formulas are designed to cleanse, nourish and beautify every coat, and they serve the broader Las Cruces community with a 4.60 rating from customers.

Founded by Heather Perlman, Regina Haymes and Jane Wagman, PRIDE+GROOM emerged from a shared need for high‑quality, natural shampoos that benefit both a dog’s coat and the skin beneath. Each product blends essential oils and sustainable ingredients to deliver visible cleansing, nourishment and shine. The brand also runs the Gimme Shelter program, donating shampoos to animal shelters across the country to help dogs and cats become more appealing to forever families.

Located at 1625 S Main St #1c, the groomer sits on South Main Street just steps from Mission Mini Park (about 55 m away) and a short walk from Avenida de Mesilla. Ponderosa Mini Park lies roughly a quarter‑mile to the east, while South Valley Drive and the Maximum Martial Arts Center are within half a mile, making the location easy to find for local residents.

With a focus on natural, coat‑specific grooming solutions and a solid 4.6 customer rating, PRIDE&GROOM provides Las Cruces dog owners a reliable option for keeping their pets healthy, comfortable and looking their best.