Run a free full auditDuran Central Pharmacy is a pharmacy in Albuquerque, NM, located at 1815 Central Avenue NW. It operates as a full-service community pharmacy emphasizing patient wellness through medication synchronization, adherence packing for prescriptions, delivery, remedios, herbal nutraceuticals, organic vitamins and supplements, immunizations, and travel vaccines. The business also maintains a gift shop and a restaurant. It holds a rating of 4.70 based on 3 reviews.
Founded in 1942 by Pete Duran, a graduate of Notre Dame and the Colorado School of Pharmacy, the business is one of the oldest commercial establishments in Albuquerque. In 1965, Robert Ghattas, a graduate of the University of New Mexico School of Pharmacy, purchased the store from Duran. The pharmacy moved to its current location in 1975. Mona Ghattas, an UNM College of Pharmacy alumna, has continued the family business, and her daughter Claire, who holds an MBA and a PhD in cultural economics, is the incoming third-generation owner. The staff includes Christina, who manages human resources and oversees Remedy Coffee, and Jay, who handles various operational roles.
The gift shop features an eclectic range of items, including locally made jewelry, books by New Mexican authors, travel accessories, educational toys, puzzles, cards, men's grooming products, and socks. The pharmacy also provides natural medicinals, supplements, and essential oils. The restaurant, opened in the late 1960s, serves authentic New Mexican food such as made-from-scratch tamales, enchiladas, tacos, hand-rolled flour tortillas, and beer and wine. It is known for its authentic red and green chile and daily specials.
The business is recognized for its positive customer rating and its long history as one of the oldest commercial establishments in Albuquerque. It has served the community for over 80 years, maintaining personal relationships with customers and supporting other small, locally-owned businesses in West Downtown Albuquerque.
Duran Central Pharmacy combines its long history as an independent community pharmacy with its reputation for authentic New Mexican food and personalized care in Albuquerque.
The pharmacy sits on Central Avenue Northwest, just a short walk from Manzano Day School and Lomas Boulevard Northwest. It is also near the Albuquerque Little Theatre and the Old Albuquerque Post Office.
BizScoreAI gives the business a Technical score of 92 out of 100, which ensures the website is secure and easy for search engines to read. The Discoverability score is 75 out of 100, allowing AI crawlers to access every page so the business can be recommended by AI assistants.
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BizScoreAI scanned the website duransrx.com on June 20, 2026. Duran Central Pharmacy of Albuquerque has a BizScore of 52 out of 100. The website audit behind the SEO score ran on October 27, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 10 of 20 points.
Website audit sub-scores (out of 100): On-Page 42, Technical 94, Performance 66, Content 68.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.
Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), AI-Parseable Headings (warning), Author Signals (warning).
Browse: Businesses in Albuquerque, NM · Pharmacy in New Mexico · Businesses in New Mexico
Read by AI engines 3 times in the last 30 days.
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