63 / 100

BizScore

How we score
45
AI Visibility
27
AI Ready
—
AI Agent ReadinessNot audited yet
81
SEO Performance
100
Freshness
88
Google Rating
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Contact Information

Location

About Hobby Lobby of Totowa

Hobby Lobby is a craft store in Totowa, New Jersey. The retailer provides a vast selection of items including home decor, seasonal decorations, floral, art supplies, craft supplies, yarn, fabric, jewelry making, and tableware. Customers can find specific seasonal products such as artificial Christmas trees, garlands, ornaments, and Easter supplies. The store is highly rated by the community, maintaining a 4.40 rating from over 3,000 reviews.

The company's origins date back to 1970, when it began as a small home-based business making miniature picture frames. Today, it has grown into a large arts-and-crafts retailer offering over 80,000 items. Beyond standard craft supplies, the store features various seasonal collections designed to provide affordable options for holidays throughout the year.

Located on US-46, the store is situated near Floyd Drive Park and is a short drive from the Christopher Columbus Highway.

The business maintains thorough and well-documented information online, ensuring that customers can easily find details regarding store offerings and seasonal sales. Their digital presence is well-optimized, making it easy for shoppers to access information through search engines.

Hobby Lobby provides a wide variety of creative and seasonal supplies to the Totowa community.

Services:

  • Arts and Craft Supplies Sales
  • DIY Craft Materials
  • DIY Projects
  • Home Decor Items
  • Home Decor Sales
  • In-Store Events
  • Online Shopping
  • Party Supplies and Decorations

Score Summary

BizScoreAI scanned the website hobbylobby.com on May 6, 2026. Hobby Lobby of Totowa has a BizScore of 63 out of 100. The website audit behind the SEO score ran on October 22, 2026.

  • AI Visibility45 out of 100
  • SEO81 out of 100
  • Google rating4.4 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 84, Technical 88, Performance 72, Content 78.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 6 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), Q&A Content (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Hobby Lobby of Totowa

AI Visibility Score

How visible is this business to AI-powered search engines

45 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
43/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

81 /100
On-Page
84/100
Technical
88/100
Performance
72/100
Content
78/100

Ways to improve this score

Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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