Suburb Realty Agency of Scotch Plains

Real Estate Agent Scotch Plains, NJ
37 / 100

BizScore

How we score
15
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
51
SEO Performance
—
Freshness
96
Google Rating
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Contact Information

Location

About Suburb Realty Agency of Scotch Plains

Suburb Realty Agency of Scotch Plains is a real estate agency in Scotch Plains, NJ. The firm works with residential properties, new construction, commercial properties, land, and rentals, and serves buyers, sellers, and renters across the region. Its primary coverage spans Union, Somerset, Morris, and Middlesex counties, with additional service into Hunterdon, Monmouth, Ocean, Essex, and Hudson counties. The agency holds a rating of 4.80 based on customer reviews.

ERA Suburb Realty was established in 1961 by Sal and Elsa Lamastra and is currently owned and operated by their sons Don and Paul. The company holds membership in seven MLS systems, including Garden State MLS, All Jersey MLS, Monmouth and Ocean MLS, Hudson MLS, Bright MLS, NJMLS, and SJRMLS. Its agents handle active listings, sold listings, buying and selling support, and relocation guidance for clients throughout northern and central New Jersey.

The office sits on East 2nd Street, about a fifth of a mile from the Scotch Plains Municipal Building and the Scotch Plains Christopher Columbus Monument, with Park Avenue nearby. The Scotch Plains Main Post Office is within a short walk, and the Scotch Plains Public Library and Scotch Plains Baptist School are each roughly a third of a mile away.

The agency's rating of 4.80 reflects consistent feedback from the customers who have worked with its agents.

Score Summary

BizScoreAI scanned the website suburbrealtyagency.com on June 26, 2026. Suburb Realty Agency of Scotch Plains has a BizScore of 37 out of 100.

  • AI Visibility15 out of 100
  • SEO51 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 8 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 2 of 20 points.

Website audit sub-scores (out of 100): On-Page 39, Technical 59, Performance 63, Content 44.

Strengths: 2 checks passed. AI Content Blocking, Organization Schema.

Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Speakable Schema (warning), Weak Heading Structure (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Suburb Realty Agency of Scotch Plains

AI Visibility Score

How visible is this business to AI-powered search engines

15 /100
AI Discovery
0/100
Structured Data
32/100
Content Readiness
17/100
AI Trust Signals
10/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

51 /100
On-Page
39/100
Technical
59/100
Performance
63/100
Content
44/100

Ways to improve this score

Improve On-Page
Improve Content
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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