H&R Funding, LLC of Roselle

Mortgage Broker Roselle, NJ
41 / 100

BizScore

How we score
17
AI Visibility
33
AI Ready
—
AI Agent ReadinessNot audited yet
59
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

Location

About H&R Funding, LLC of Roselle

H&R Funding, LLC is a Mortgage Broker in Roselle, NJ, located at 216 N Ave E. The business serves clients seeking residential mortgages, offering purchase and refinance options. Their loan types include fixed-rate loans, adjustable-rate loans, FHA loans, and VA loans. They provide mortgage resources such as calculators for monthly mortgage payments, bi-weekly mortgage payments, mortgage affordability, and mortgage amortization, along with a glossary of terms and frequently asked questions. The company holds a 5.00 rating based on customer reviews. The firm has a history of providing consistent and dependable service, offering customized solutions for home buying regardless of market conditions. Their qualified and experienced Mortgage Loan Originators are specially trained to meet specific client needs for buying, building, or refinancing. Services include face-to-face consultations, quick processing, and settlements with no surprises. The staff is available on weekends and evenings to assist with questions, problems, or suggestions. H&R Funding works with multiple lenders to provide competitive pricing, allowing clients to compare options with one company. The business is licensed by the NJ Dept of Banking and Insurance and the PA Dept of Banking and Securities. Their NMLS ID is 287924. The team includes owners Philip S Russo (NMLS 12848) and Shawn T Hickey (NMLS 221660). Mortgage Loan Originators on staff are Paul Bauer (NMLS 221696), Frederick Neil Marra (NMLS 1024770), Gustavo Moreira (NMLS 221690), John Michael Kiska (NMLS 1690427), Jaime Chiarolanzio-Lerner (NMLS 1586080), and John Cassara (NMLS 228928). Contact is available by phone at (908) 460-3890 or via an online application form. H&R Funding, LLC is known for its positive rating from customers who have reviewed it, reflecting a reputation for great customer service and client-first support. The business has been serving the area with licensed mortgage brokers who provide superior loans and mortgages. H&R Funding, LLC combines its licensed expertise in Roselle, NJ with a team of specialized originators to help residents navigate home buying and refinancing with confidence.

BizScoreAI gives H&R Funding, LLC an Authority score of 75 out of 100. This strength shows that the website clearly identifies who runs the business, which builds trust with AI assistants and search engines. This clarity helps the search engines recommend the business more confidently to potential clients.

Score Summary

BizScoreAI scanned the website hrfundingllc.com on August 20, 2026. H&R Funding, LLC of Roselle has a BizScore of 41 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility17 out of 100
  • SEO59 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 11 of 20 points.

Website audit sub-scores (out of 100): On-Page 80, Technical 28, Performance 63, Content 65.

Strengths: 2 checks passed. AI Content Blocking, About/Team Page.

Areas to improve: 12 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact H&R Funding, LLC of Roselle

AI Visibility Score

How visible is this business to AI-powered search engines

17 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
33/100
AI Trust Signals
55/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

59 /100
On-Page
80/100
Technical
28/100
Performance
63/100
Content
65/100

Ways to improve this score

Improve Technical
Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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