59 / 100

BizScore

How we score
60
AI Visibility
13
AI Ready
—
AI Agent ReadinessNot audited yet
51
SEO Performance
—
Freshness
92
Google Rating
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Contact Information

Location

About Van Houten Supply

Van Houten Supply is a plumbing supply business in Passaic, New Jersey, serving residential and commercial clients with expertise in plumbing, heating, kitchens, baths, spas, and pools. With over 50 years of operation since its founding in 1964, the company has built a reputation for reliability and comprehensive service across northern New Jersey. Their product offerings include high-quality fixtures, plumbing systems, heating solutions, and pool and spa equipment, all supported by a knowledgeable team fluent in English, Spanish, Greek, and Polish. The business maintains a strong local presence with a 4.60 rating based on 110 reviews, reflecting consistent customer satisfaction and trust.

The company operates as a family-owned supply house with a commitment to sustainability, integrating environmentally friendly products and technologies into its inventory while also implementing energy-saving upgrades within its own facility. Their updated showrooms showcase the latest in kitchen and bath design, plumbing fixtures, and pool and spa systems, allowing customers to view and test products in person. Van Houten Supply emphasizes accessibility and convenience, operating seven days a week and offering direct contact through phone and email.

Located at 810 Main Avenue in Passaic, the business sits just a short walk from the Main Avenue Terminal bus station and is within a quarter-mile of William B. Cruise Veterans Memorial School No. 11, Monroe Street, and Quincy Street. The address is situated on Main Avenue, a primary thoroughfare, and is near Garden Street, another major road, placing it in a well-connected area of the city.

Van Houten Supply is recognized for its well-documented online presence and a website that search engines can easily navigate, ensuring customers can quickly access contact details, hours, and product categories. This clarity, combined with decades of local service, reinforces its standing as a trusted resource in the Passaic area. The business is known for its dependable service, diverse product selection, and dedication to both customer needs and environmental responsibility.

As a long-standing fixture in Passaic’s commercial corridor, Van Houten Supply remains a vital provider of plumbing and home improvement solutions, blending tradition with innovation to meet the evolving needs of the community.

Score Summary

BizScoreAI scanned the website cargurus.com on July 22, 2026. Van Houten Supply has a BizScore of 59 out of 100. The website audit behind the SEO score ran on October 29, 2026.

  • AI Visibility60 out of 100
  • SEO51 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 25 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 58, Technical 44, Performance 75, Content 28.

Strengths: 9 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Hyperlocal Targeting, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page.

Areas to improve: 8 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), Local Multimedia (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Van Houten Supply

AI Visibility Score

How visible is this business to AI-powered search engines

60 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
83/100
AI Trust Signals
65/100

Ways to improve this score

FAQPage Schema Missing
Google Business Profile Link
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

51 /100
On-Page
58/100
Technical
44/100
Performance
75/100
Content
28/100

Ways to improve this score

Improve Content
Improve Technical
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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