Varitage Brew Works of Nutley

Brewery Nutley, NJ
59 / 100

BizScore

How we score
50
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
77
SEO Performance
—
Freshness
94
Google Rating
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Contact Information

Location

About Varitage Brew Works of Nutley

Varitage Brew Works of Nutley is a brewery in Nutley, NJ. Operating as a small-batch, independent nano brewery, this establishment serves the local community with a focus on craft beer and a passion for the beautiful game. The taproom is open to the public Thursday through Sunday.

The brewery's identity is built upon the concept of "varitage," a combination of variety and heritage that reflects the Azorean Portuguese and Italian roots of the area alongside Northern New Jersey traditions. As New Jersey’s soccer-centric brewery, the establishment blends a love for soccer with craft beer, offering match day pours and collaborations that celebrate soccer legends and local history. The brewery grew from the decade-long efforts of founder and head brewer Mark Costa, who transitioned from winning national home brewer awards to establishing the first craft brewery in the Bloomfield area.

Varitage Brew Works is located on Washington St.

The brewery is known for its commitment to excellence and its dedication to serving as a cornerstone of the local community. Through its focus on uplifting local businesses and honoring the traditions of those who came before, the brewery has established a reputation for brewing with heart and purpose.

Varitage Brew Works provides a unique space where culture, community, and craft beer intersect for the residents of Nutley and the surrounding area.

Score Summary

BizScoreAI scanned the website varitagebeer.com on July 20, 2026. Varitage Brew Works of Nutley has a BizScore of 59 out of 100.

  • AI Visibility50 out of 100
  • SEO77 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 73, Technical 93, Performance 70, Content 70.

Strengths: 6 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. FAQPage Schema (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Varitage Brew Works of Nutley

AI Visibility Score

How visible is this business to AI-powered search engines

50 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
50/100
AI Trust Signals
50/100

Ways to improve this score

FAQPage Schema Missing
Content Too Thin
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

77 /100
On-Page
73/100
Technical
93/100
Performance
70/100
Content
70/100

Ways to improve this score

Improve Performance
Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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