Circus Wines, Beer & Spirits

Winery Middletown, NJ
44 / 100

BizScore

How we score
29
AI Visibility
7
AI Ready
—
AI Agent ReadinessNot audited yet
54
SEO Performance
—
Freshness
92
Google Rating
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Contact Information

Location

About Circus Wines, Beer & Spirits

Circus Wines, Beer & Spirits is a winery in Middletown, NJ, located at 1453 NJ-35. The shop carries wine, beer, and spirits from producers around the world, including imports from Italy, France, Spain, Germany, Australia, Argentina, Chile, New Zealand, and Portugal alongside selections from California, Oregon, and Washington. Customers can browse wines by varietal, region, type, and bottle size, with options ranging from biodynamic, organic, and kosher wines to port, sherry, sake, and sparkling. The spirits selection covers bourbon, gin, rum, scotch, tequila, vodka, whiskey, cordials, liqueurs, and prepared cocktails from producers such as Jim Beam, Johnnie Walker, Bacardi, Jose Cuervo, Ketel One, and Smirnoff. The beer department stocks ales, lagers, IPAs, stouts, porters, ciders, hefeweizens, and variety packs from brewers including Guinness, Heineken, Corona, Yuengling, Coors, Miller, and Anheuser-Busch. The store holds a rating of 4.60.

Behind the business is a family with roots in Sicily, where earlier generations worked the land to make wine and other agricultural products. In 1910, grandparents Giovanni and Angelina Azzolina emigrated and eventually settled in the seashore community of Highlands, New Jersey, where they opened a small grocery store selling homemade Italian specialty goods, including handcrafted wine offered discreetly to local Italian families during Prohibition. The next generation expanded into the supermarket trade under the name Food Circus Supermarkets, Inc., and the beverage operation eventually grew into its own separate business.

Score Summary

BizScoreAI scanned the website circuswines.com on June 16, 2026. Circus Wines, Beer & Spirits has a BizScore of 44 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility29 out of 100
  • SEO54 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 11 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 67, Technical 49, Performance 79, Content 20.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Circus Wines, Beer & Spirits

AI Visibility Score

How visible is this business to AI-powered search engines

29 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
37/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

54 /100
On-Page
67/100
Technical
49/100
Performance
79/100
Content
20/100

Ways to improve this score

Improve Content
Improve Technical
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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