59 / 100

BizScore

How we score
41
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
73
SEO Performance
—
Freshness
84
Google Rating
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Contact Information

Location

About Michaels of Holmdel

Michaels of Holmdel is a craft store in Holmdel, New Jersey, at The Commons at Holmdel, 2130 NJ-35. It holds a rating of 4.20 based on 742 reviews.

The store carries a wide selection of arts, crafts, seasonal and decor products, with weekly savings on popular items. Fabric is a major part of the offering, with more than 10,000 unique fabrics including cotton, fleece and seasonal prints, sold by the yard, by the bolt or in pre-cut options for sewing, quilting and home upholstery projects. Prints and solids are cut to order in-store, and pre-inflated balloons can be ordered online for in-store pickup. The balloon selection covers latex, foil and themed designs for birthdays, weddings, baby showers and other occasions, along with helium inflation services, ready-to-go balloon bouquets, and custom arrangements with ribbons and weights.

The store hosts birthday parties for children ages 4 to 12 that include a crafting project, party supplies, pizza and themed decorations, led by a dedicated Party Captain. Private events are available for older kids and adults, including company outings and corporate celebrations, with hands-on crafting experiences such as paint pouring or crochet. A craft room can also be rented. Classes and events are offered for adults and kids of all ages and skill levels, including art classes, sewing classes and cake decorating classes, in both online and in-store formats, with materials and tools provided for in-store participants. Party planning supplies include tableware, favors, banners and themed decor.

Michaels of Holmdel has built a solid reputation among the customers it has served, with an established track record reflected in a large base of customer reviews.

Services:

  • Balloon Assortment
  • Custom Framing
  • Cut to Order Fabric
  • Online and In-Store Events
  • Party Hosting Services
  • Weekly Ad Deals

Score Summary

BizScoreAI scanned the website locations.michaels.com on June 16, 2026. Michaels of Holmdel has a BizScore of 59 out of 100.

  • AI Visibility41 out of 100
  • SEO73 out of 100
  • Google rating4.2 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 66, Technical 81, Performance 64, Content 81.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 3 checks. llms.txt (failed), Structured Data (failed), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Michaels of Holmdel

AI Visibility Score

How visible is this business to AI-powered search engines

41 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
57/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
Structured Data
Author Signals Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

73 /100
On-Page
66/100
Technical
81/100
Performance
64/100
Content
81/100

Ways to improve this score

Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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