Murray Chiropractic of Hackettstown

Chiropractor Hackettstown, NJ
72 / 100

BizScore

How we score
61
AI Visibility
68
AI Ready
—
AI Agent ReadinessNot audited yet
89
SEO Performance
100
Freshness
92
Google Rating
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Contact Information

Location

About Murray Chiropractic of Hackettstown

Murray Chiropractic is a chiropractor in Hackettstown, NJ, located at 500 Willow Grove St. Dr. Peter Murray provides chiropractic care to the Hackettstown and Warren County community, offering services that include spinal adjustments, posture correction, and wellness care. The practice treats conditions such as back pain, neck pain, sciatica, headaches, and joint stiffness. It holds a rating of 4.60 based on customer reviews.

The office has been delivering care since 1993. Dr. Peter Murray’s interest in chiropractic began at age twelve after a dirt bike crash injured his neck. His mother took him to her chiropractor, where an adjustment provided rapid relief. This experience led him to pursue chiropractic care throughout his high school motocross career. He later earned a degree in optometric sciences and worked in that field before deciding to become a chiropractor to better help others.

Murray Chiropractic offers relief care and wellness care. Relief care focuses on uncovering the underlying cause of health problems and creating a plan for the fastest results. Wellness care encourages ongoing care to maintain health. The practice offers same-day, Saturday, and emergency visits. Office hours are Monday through Wednesday and Friday from 8:00 AM to 12:00 PM and 3:00 PM to 6:00 PM. Fridays end at 5:00 PM. New patient first visits include a full consultation, spinal evaluation, and personalized care plan.

The practice is known for its positive rating from the customers who have reviewed it. Dr. Peter Murray provides personalized care and honest communication. He uses hands-on techniques to restore alignment and relieve pain. The office encourages patients to participate in their recovery and explains the value of post-symptomatic wellness care.

Murray Chiropractic combines decades of local service with a personalized approach to spinal health in Hackettstown.

The practice sits on Willow Grove Street, about a quarter mile from Willow Grove Street and close to Hackettstown Medical Center at a distance of 0.3 miles.

BizScoreAI gave the business a Content Quality score of 100 out of 100, which means the website clearly answers customer questions and provides content that AI assistants can quote directly. The Technical score is 90 out of 100. It ranks number 1 of 3 Chiropractor businesses that BizScoreAI has scored in Hackettstown.

Score Summary

BizScoreAI scanned the website murraychiropractic.net on June 30, 2026. Murray Chiropractic of Hackettstown has a BizScore of 72 out of 100. The website audit behind the SEO score ran on October 28, 2026.

  • AI Visibility61 out of 100
  • SEO89 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 10 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 17 of 20 points.

Website audit sub-scores (out of 100): On-Page 92, Technical 95, Performance 90, Content 78.

Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, FAQPage Schema, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 4 checks. llms.txt (failed), Organization Schema (warning), Speakable Schema (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Murray Chiropractic of Hackettstown

AI Visibility Score

How visible is this business to AI-powered search engines

61 /100
AI Discovery
40/100
Structured Data
40/100
Content Readiness
80/100
AI Trust Signals
85/100

Ways to improve this score

llms.txt Missing
Organization Schema Missing
Speakable Schema Missing
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SEO Score

Technical SEO health and search engine optimization

89 /100
On-Page
92/100
Technical
95/100
Performance
90/100
Content
78/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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