B&W Bakery

B&W Bakery is a bakery in Hackensack, NJ. Known as the home of the Famous Heavy Crumb Cake, this establishment specializes in authentic European-style pastries and baked goods that are baked fresh daily. The bakery serves the local Hackensack community and also offers nationwide shipping for its signature products.

The bakery was established in 1933 by master German bakers Boehringer and Weimer, who brought the art of European pastry to New Jersey. For nearly a century, the bakery has maintained its original secret family recipe to produce its signature heavy crumb cake, which features a 3:1 ratio of buttery, cinnamon-swirled streusel to a soft, golden cake base. Every week, the bakery produces nearly 2,000 pounds of streusel crumb. In addition to their famous crumb cake, they offer items such as rainbow sprinkle cookies and sugar cookies.

Located on Main Street, the bakery is situated near Fairmount Park and Baldwin Park.

B&W Bakery is recognized for its long-standing history and its reputation for quality, featuring a product described by the New York Times as having an incredible streusel-to-cake ratio. The bakery remains a dedicated institution, preserving traditional baking methods and a legacy of excellence that has spanned generations.

As a local landmark, B&W Bakery continues to provide the people of Hackensack with a taste of history through its legendary handmade treats.