Maxwell Funeral Home

Funeral Home Egg Harbor, NJ
47 / 100

BizScore

How we score
28
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
66
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

Location

About Maxwell Funeral Home

Maxwell Funeral Home is a Funeral Home in Egg Harbor, NJ, located at 160 Mathistown Rd. The business serves Little Egg Harbor, Tuckerton, West Creek, New Gretna, Mayetta, Parkertown, and all of South Jersey. It provides traditional and non-traditional funeral and cremation services to families of all faiths. The funeral home offers counseling regarding pre-planning, medicaid planning, social security, and veterans benefits at no cost or obligation. It holds a 5.00 rating based on 24 reviews.

Maxwell Funeral Home has been owned and operated by the Maxwell family since 1989. The staff includes licensed funeral director Daniel E. Maxwell, a lifelong resident of Little Egg Harbor who is a graduate of Pilgrim Academy and Mercer County Community College. He is a past president of the Great Bay Rotary Club, past Mayor of Little Egg Harbor, and a member of the Little Egg Harbor Township Committee since 2022. Jessica Herb, a graduate of Lincoln College of New England with a Bachelor in Funeral Service Management and a Master of Business Administration from Post University, has been a valued team member since 2014. She serves as a Field Supervisor for Mercer County Community College and on the NJ Funeral Service Education Committee. Jessie Hach began her funeral career in the fall of 2024 as a current student at Mercer County Community College. The business is a member of the National Funeral Directors Association, the New Jersey State Funeral Directors Association, and the Monmouth and Ocean County Funeral Directors Association, and participates in the New Jersey Pre-Paid Funeral Trust Fund.

The funeral home assists with burial, cremations, and funerals for both local and out-of-town services. It creates customized online memorials that include obituaries, photographs, and spaces for condolences and shared memories. The staff produces personal tribute videos from provided photographs, available as DVDs or digital files, and offers live streaming for remote attendees. They partner with local florists for flower ordering and post service details on the online memorial for easy sharing via email, text, or social media. Families receive one year of free daily grief support emails. The business is open for immediate assistance by phone or in person at any time.

Maxwell Funeral Home maintains a solid reputation among the customers it has served, reflected in its perfect 5.00 rating from 24 reviews. As a family-owned provider since 1989, it combines local leadership with professional licensing to support South Jersey families through every stage of funeral planning and grief.

By offering comprehensive pre-planning counseling, veteran benefits assistance, and year-long grief support, Maxwell Funeral Home provides essential resources to Egg Harbor and surrounding communities during their most difficult times.

BizScoreAI awarded the website a Technical score of 90 out of 100, ensuring the site is secure and readable by search engines. A Discoverability score of 75 out of 100 confirms that AI crawlers can access every page, allowing AI assistants to recommend the business. The business ranks number 3 of 4 Funeral Home businesses that BizScoreAI has scored in Egg Harbor.

Score Summary

BizScoreAI scanned the website maxwellfuneralhome.com on July 2, 2026. Maxwell Funeral Home has a BizScore of 47 out of 100.

  • AI Visibility28 out of 100
  • SEO66 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 7 of 20 points.

Website audit sub-scores (out of 100): On-Page 60, Technical 90, Performance 76, Content 38.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, XML Sitemap.

Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Maxwell Funeral Home

AI Visibility Score

How visible is this business to AI-powered search engines

28 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
60/100
AI Trust Signals
35/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
60/100
Technical
90/100
Performance
76/100
Content
38/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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